短期商业管理守则MANAGING FOR SH TERM
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作者： Chuck Martin 著
出 版 社：
出版时间： 2002-12-1字数：版次： 1页数： 304印刷时间： 2002/12/01开本：印次：纸张： 胶版纸I S B N ： 9780385504355包装： 精装编辑推荐
作者简介：
CHUCK MARTIN is the chairman and CEO of the renowned think tank NFI Research. The author of Net Future and the New York Times business bestseller The Digital Estate, he lectures extensively throughout the United States, Europe, Latin America, and Asia. He advises some of the best-known companies in the world. A former vice president of IBM, Martin was the founding publisher and COO of Interactive Age.
内容简介
"Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive."
“His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.”
"A must read for any business leader who wants to maximize their effectiveness in today's business environment."
"Martin's book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow."
"A much needed strategic plan for our increasingly chaotic business landscape."
"An instructive guide to creating an intense focus and alignment throughout your organization."
"Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive."
His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.?
"A must read for any business leader who wants to maximize their effectiveness in today's business environment."
"Martin's book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow."
"A much needed strategic plan for our increasingly chaotic business landscape."
作者简介：
Chuck Martin is the chairman and CEO of the renowned think tank NFI Research. The author of Net Future and the New York Times business bestseller The Digital Estate， he lectures extensively throughout the United States， Europe， Latin America， and Asia. He advises some of the best-known companies in the world. A former vice president of IBM， Martin was the founding publisher and COO of Interactive Age.
目录
Acknowledgments
PART Ⅰ: WHAT IS MANAGING FOR THE SHORT TERM?
Chapter 1: The New World of the Short Term
A New Approach
It Just Is
What Is Short Term?
The Pressures to Manage for the Short Term
The Demands Placed on a Reduced Workforce
Information-Armed Shareholders
Information-Armed Stakeholders
The Global Business Environment
The Pace of Technological Change
A Demographically Empowered Workforce
A More Sophisticated and Informed Customer Base
A New Alignment Needed
Chapter 2: The Manager and the Business Blur
The Daily Pressures: Managing in the Fast Lane
The Pressures of Networking
The Pressures of Customer Focus
The Pressures of Managing People
The Pressures of Process
The Pressures of Speed
The Modern Law of Inundation
The Impact on the Individual
Time-Shifting Work
It's Not About the Money
The View from the Corner Office
Strike One, You're Out
Out of Time
Technology in the Executive Suite
The Pressure to Communicate
Chapter 3: The Disconnect and Its
Impact on the Organization
Corporate Truth vs. Street Truth
The Managers' Conflict Between Short and Long Term
The Price of the Perception Gap
Executives As the New Facilitators
Chapter 4: Managing for the Short Term
vs. Planning for the Long Term
The Two Kinds of Planning
Organizational Pace vs. Individual Pace
Strategy: A Jumping-Off Point
Attitude Adjustment Time
The CFO As Sheriff
PART Ⅱ MANAGING THE ORGANIZATION
FOR THE SHORT TERM
Chapter 5: It's All About the Numbers
The Quantification of Business Life
Learning to Live by the Quarter, Month, Week, Day
The Death of the Low-Hanging Fruit
Letting the Numbers Do the Work
Measuring the Intangibles
Going Beyond Making the Numbers
Balancing Metrics
Numbers Now
Chapter 6: Incremental Forward Motion
Chapter 7: Are We Communicating?
Chapter 8: Communicating Down the Line
Chapter 9: Leading for the Short Term
Chapter 10: Managing People for the Short Term
Chapter 11: Using Information to Navigate Throught Decisins
PART Ⅲ MANAGING YOURSELF FOR THE SHORT TERM
Chapter 12: Getting to What Matters
Chapter 13: The More You Do,the More you Do
Chapter 14: Successful Meetings for the Short Term
Chapter 15: The Law of Expanding Immediacy
Notes
Index
