Wake Me Up When the Data is Over: How Organizations Use Storytelling to Drive Results (CD)
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品牌: Lori SilvermanJennifer Mendenhall
基本信息出版社:Your Coach Digital (2007年12月4日)CD正文语种:英语ISBN:1596591315条形码:9781596591318产品尺寸及重量:13.3 x 3.2 x 15.2 cm ; 227 gASIN:1596591315商品描述内容简介This audiobook includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries, using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force and World Vision demonstrate the strong positive influence stories can have. In this hands-on guide, listeners learn how stories can be used to:
Get employees to take action
Accelerate knowledge acquisition and organizational change
Solidify individual and team working relationships
Provide exceptional customer service
Increase the visibility of their organizationDrawing on interviews with 171 public and private sector leaders, this audiobook goes beyond storytelling to reveal five keys to making stories work for the listener: how to find existing stories, dig into them to uncover hidden patterns and themes, select those stories that need to be reinforced, craft memorable stories, and embody stories to positively impact people's attitudes, thoughts, and behaviors. It also includes proven tools and techniques that will help the listener sharpen these skills.作者简介LORI L. SILVERMAN is the owner of Partners for Progress, a management consulting firm. As a business strategist, she has consulted with organizations in fifteen industries including financial services, insurance, manufacturing and petroleum companies, government entities, and professional associations. As a keynote speaker, Lori has positively impacted the lives of thousands of people. She has appeared on over fifty radio and television shows to speak about using stories in the workplace and is the co-author ofCritical SHIFTandStories Trainers Tell.
