商业前瞻手册 THE VISIONARY'S HANDBOOK
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作者： 本社 编
出 版 社： 音像供货
出版时间： 2004-1-1字数：版次：页数： 254印刷时间：开本：印次：纸张： 胶版纸I S B N ： 9780066619880包装： 平装内容简介
Watts Wacker and Jim Taylor refuse to paint asimplistic picture of the future; instead, they show where to look for the insightneeded to compete and grow in the years ahead. Authors of the prophetic The500 Year Delta, they now proclaim the Age of the Individual-a world where lifehas never been more difficult, because it has never been easier. Today, individualshave far more power to claim their own futures than ever before, which meansthey have to follow four major rules to chart their courses:Know who you are。
目录
ACKNOWLEDGMENTS
PREFACE TO THE PAPERBACK EDITION
THE PARADOX OF THE VISIONARY
PARADOXES OF THE EVERYDAY
1 The Paradox of Value
BOX i: The Brand Promise
2 The Paradox of Size
BOX 2: What Color Is Your Disaster?
3 The Paradox of Time
4 The Paradox of Competition
BOX 3: Global Metaphors and Global Brands
5 The Paradox of Action
6 The Paradox of Leadership
BOX 4: Governance, Patriotism, and Loyalty
7 The Paradox of Leisure
THE SERIAL FUTURE
THE PARADOX OF REALITY
INDEX
