玛莎家居帝国 MARTHA CHRISTOPHER BYRON
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作者： Christopher M. Byron 著
出 版 社： 吉林长白山
出版时间： 2004-12-1字数：版次： 1页数： 442印刷时间： 2003/04/01开本：印次：纸张： 胶版纸I S B N ： 9780471429586包装： 平装内容简介
There's probably no woman in America who is as famous--or controversial--as Martha Stewart. In Martha Inc. Christopher Byron gets past the public persona to tell how "the quiet little girl from the house on Elm Place" became the "richest self-made businesswoman in America." While Byron acknowledges that Stewart has a good side, there's not much evidence of it here; much of the book focuses on the darker aspects of Stewart's private life that were first popularized in Jerry Oppenheimer's mean-spirited Just Desserts. Unlike Oppenheimer's account, however, Byron keeps the mudslinging in check by also chronicling her amazing business success as "one of the most potent and effective brands in the history of American marketing." He details her relationships with Kmart, Group W, and Time-Warner, noting that her maneuvering to buy her company back from Time-Warner was "easily the greatest financial coup in the history of American publishing." The result is an interesting and often scandalous story of a woman who proves to be far more complicated than the image her media empire projects.
作者简介
CHRISTOPHER BYRON has been writing about business and finance for over thirty years. He writes a weekly column for the New York Post and a monthlycolumn for Red Herring, is the host of a syndicated daily radio show,"Wall Street Wakeup with Chris Byron," and appears frequently on CNBC,Fox News Network, MSNBC, and CBS Evening News, among other places.Byron graduated from Yale College and the Columbia University School of Law. He is a veteran of the U.S. Navy and lives in Connecticut with his family.
目录
PROLOGUE
1 NANCY DREW AND THE CASE OF THE HIDDEN CHILDHOOD
2 A MODEL LIFE
3 To WALL STREET
4 THE PAGE TURNS
5 A NASCENT EMPIRE: THE MARTHA MOMENT IS BORN
6 WHo's AFRAID OF VIRGINIA WOOLF?
7 MAKING THE BEST-SELLER LIST
8 KMART CALLS
9 How TO NEGOTIATE A CONTRACT
10 STRATEGY: GET OTHERS TO PAY
11 CONTROLLING THE STRESS LINES
12 No GOOD DEED GOES UNPUNISHED
13 TIME TAKES MARTHA
14 MARTHA TAKES TV
15 IN THE COMPANY OF WOMEN
16 SCHEMING TIMES
17 A TAXING SITUATION
18 TIME TAKES A LICKING
19 LABOR RELATIONS
20 WHEN BEING IN THE PUBLIC EYE Is NOT A GOOD THING
21 FROM WALL STREET TO MAIN STREET
22 TO THE ENDS OF THE EARTH
EPILOGUE
ACKNOWLEDGMENTS
SOURCE NOTES
NDEX
