Competitive Advantage: Creating and Sustaining Superior Performance (精装)
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品牌: Michael E. Porter
基本信息出版社:Free Press (1998年6月1日)外文书名:竞争优势精装:592页正文语种:英语ISBN:0684841460条形码:9780684841465产品尺寸及重量:24.1 x 16 x 4.6 cm ; 998 gASIN:0684841460商品描述内容简介在线阅读本书
The essential complement to the pathbreaking bookCompetitive Strategy,Michael E. Porter'sCompetitive Advantageexplores the underpinnings of competitive advantage in the individual firm. With over 30 printings in English and translated into thirteen languages, this second volume in Porter's landmark trilogy describes how a firm actually gains an advantage over its rivals.Competitive Advantageintroduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage.Now an essential part of international business thinking,Competitive Advantagetakes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities.Competitive Advantagealso provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas.Competitive Advantagehas guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.媒体推荐Review
Financial TimesThe most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
Philip KotlerS.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern UniversityMichael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' inCompetitive Advantage.
NewsdayA sharp, aggressive and cogently reasoned book about competition thatyour smarter rivals will try to get to first.
The Washington PostA brilliant structural analysis of what competitive advantage mightmean....
Antitrust Law & Economics ReviewA superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.
Review
Antitrust Law & Economics ReviewA superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.
