The Story Factor (平装)
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品牌: Doug LipmanAnnette Simmons
基本信息出版社:BASIC BOOKS; Revised (2006年4月4日)平装:320页ISBN:0465078079条形码:9780465078073产品尺寸及重量:20.9 x 13.6 x 2.1 cm ; 350 gASIN:0465078079
商品描述内容简介The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.媒体推荐A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate-and the way we do business
