销售的秘密：改善销售业绩的101项技巧 The Secrets of Power Selling:
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作者： Kelley Robertson著
出 版 社： John Wiley & Sons
出版时间： 2007-1-1字数：版次： 1页数： 243印刷时间： 2007/12/01开本：印次：纸张： 胶版纸I S B N ： 9780470839423包装： 平装编辑推荐
作者简介：
Kelley Robertson (Burlington, ON) is President of The Robertson Training Group, which helps sales professionals improve their results. Robertson is a regular speaker on sales and negotiation skills, and his articles are frequently published in a wide range of online newsletters and print magazines. He is also the author of Stop, Ask, and Listen: Proven Sales Techniques to Turn Browsers Into Buyers (978-0-470-83367-4)
内容简介
“Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve their skills. This is the reference guide for what it takes to have a successful sales career. With the changes happening in the workforce, our ability to sell ourselves becomes more and more important; Kelley has given us a tool to give us that edge.”
—Deane Parkes, CEO, Preferred Nutrition
“If you’re a business professional, The Secrets of Power Selling is a must read. The most powerful aspect of this book is that it distills over 17 years of successful sales and business experience into bite-sized chunks of powerful advice that you can read in short time frames. I give it my five-star rating.”
—David Frey, Author, The Small Business Marketing Bible
“Wow! 101 no B.S. ideas any sales person can use immediately to produce results! Each one is a gem. I wish the people who sell for me did all these.”
—Michael Hepworth, President, Results Exchange Inc.
It’s competitive out there and there’s a lot expected of you in terms of results. But sales calls can be stressful, closing sales is not always easy, and hitting your sales targets month after month is difficult and frustrating. You don’t get much formal training and it’s impossible to find the time to improve your sales skills yourself. Besides, where would you even begin?
Start with The Secrets of Power Selling! Its 101 quick tips are packed with great stories and practical advice that you can immediately put into action to help improve your sales results. Tips range from A to Z (okay, A to W!) on topics such as planning, setting goals, maintaining your health, developing your confidence, using free offers effectively, the importance of your personal appearance, and much, much more.
Whether you are new to selling, an experienced veteran, a business owner or entrepreneur, or a sales manager training, supervising, and coaching a team, you will learn valuable tips that will help you increase your sales and earn more money.
目录
Introduction
Secret #1--The Power of Adapting Your Approach
Secret #2--The Power of Affirmations
Secret #3--The Power of Apologies
Secret #4--The Power of Appearance
Secret #5--The Power of Articles
Secret #6--The Power of Asking for Help
Secret #7--~he Power of Asking for the Sale
Secret #8--The Power of Bartering
Secret #9--The Power of Being Yourself
Secret #10--The Power of Belief
Secret #11--The Power of Benefits
Secret #12--The Power of Body Language
Secret #13--The Power of Clarifying Objections
Secret #14--The Power of Clarity
Secret #15--The Power of Cold Calling
Secret #16--The Power of Conferences & Trade Shows
Secret #17--The Power of Confidence
Secret #18--The Power of Courage
Secret #19--The Power of Credibility
Secret #20--The Power of Customer Service
Secret #21--The Power of Details
Secret #22--The Power of Discipline
Secret #23--The Power of Effective Introductions
Secret #24--The Power of Elevator Speeches
Secret #25--The Power of Eliminating Fine Print
Secret #2B--The Power of E-mail
Secret #27--The Power of Emotions
Secret #28--The Power of Empathy
Secret #29--The Power of Engaging Your Customer
Secret #30--The Power of Enthusiasm
Secret #31--The Power of Exercise
Secret #32--The Power of Face-to-Face Meetings
Secret #33--The Power of Facial Expressions
Secret #34--The Power of Feel, Felt, Found
Secret #35--The Power of First Impressions
Secret #36--The Power of Flinching
Secret #37--The Power of Free Offers
Secret #38--q-he Power of Focus
Secret #39--The Power of Follow-up
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