小本经营 Wiley Pathways Small Business Management
点此进入淘宝搜索页搜索分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Richard M. Hodgetts著
出 版 社： John Wiley & Sons
出版时间： 2007-8-1字数：版次： 1页数： 550印刷时间： 2007/04/01开本：印次：纸张： 胶版纸I S B N ： 9780470111260包装： 平装内容简介
In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.
目录
1. An Introduction to the Small Business Life
2. Small Business Opportunities
3. The Family-Owned Business
4. Developing a Business Plan
5. Sources of Financing
6. Forms of Small Business Ownership
7. The Basics of Small Business Management
8. Legal Concerns of Small Businesses
9. Managing Human Resources in a Small Business Environment
10. Understanding Markets and Pricing
11. Promotion and Selling
12. E-Commerce and the Small Business Owner
13. Using Financial Statements
14. Budgeting and Taxes
15. Purchasing and Inventory Control
