内在的品牌：使雇员心系业务的八项要素 Brand From the Inside:
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品牌: 内在的使雇员心系业务的八项要素 Brand From the Inside:
作者： Libby Sartain, Mark Schumann 著
出 版 社： John Wiley & Sons
出版时间： 2006-12-1字数：版次： 1页数： 262印刷时间： 2006/12/01开本：印次：纸张： 胶版纸I S B N ： 9780787981891包装： 精装编辑推荐
Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees.
内容简介
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
目录
Introduction
PART ONE: GET SMART!
1 Essential #1: Discover
2 Essential #2: Commit
PART TWO: GET READY!
3 Essential #3: Diagnose
4 Essential #4: Prepare
PART THREE: GET IT DONE!
5 Essential #5: Create
6 Essential #6: Apply
7 Essential #7: Market
8 Essential #8: Nurture
PART FOUR: WHAT IT MEANS FOR YOU
9 You and Employer Brand
Notes
Acknowledgments
The Authors
Index
