开办和经营商务在线 Starting and Running an Online Business For Dummies？
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作者： Dan Matthews，Greg Holen著
出 版 社： John Wiley & Sons
出版时间： 2007-8-1字数：版次： 1页数： 360印刷时间： 2007/12/01开本：印次：纸张： 胶版纸I S B N ： 9780470057681包装： 平装内容简介
Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date guide covers all the essentials you need to know to set up a Web site and start trading quickly and profit- ably. With strategies to help you identify your market, design your Web site, use new technology, trade securely, and stay ahead of the competition, this book is just what you need to succeed.
Dan Matthews is Group Online Editor of Caspian Publishing, which producesmagazines, Web sites, and events for an audience of UK entrepreneurs. Greg Holden is the author of over 25 books including eBay PowerUser's Bible.
作者简介
Dan Matthews is Group Online Editor of Caspian Publishing, which produces magazines, Web sites, and events for an audience of UK entrepreneurs. Primarily working on reaibusiness.co.uk, Dan writes about stellar business success stories as well as up-and-coming start-ups.
He was previously Group Online Editor of Crimson Business Publishing, with responsibility for sites such as startups.co.uk and growingbusiness.co.uk. He has contributed to a range of business magazines, including being contribut- ing editor of Real Business magazine and Growing Business magazine, and is the co-author of Starting a Business on eBay.co.uk For Dummies.
目录
Introduction
About This Book
Conventions Used in This Book
Foolish Assumptions
How This Book ls Organised
Part 1: Strategies and Tools for Your Online Business
Part I1: Establishing Your Online Presence
Part III: Running and Promoting Your Online Business
Part IV: The Necessary Evils: Law and Accounting
Part V: The Part of Tens
Icons Used in This Book
Where to Go from Here
Part Ⅰ: Strategies and Tools for your Online Business ..
Chapter 1: Opening Your Own Online Business in Ten Easy Steps
The Time Is Now
Step 1: Identify a Need
Getting to know the marketplace
'Cee-ing' what's out there
Working out how to do it better
Step 2: Know What You're Offering
Step 3: Come Up with a Virtual Business Plan
Step 4: Get Your Act Together and Set Up Shop
Finding a host for your Web site
Assembling the equipment you need
Choosing business software
Step 5: Get Help
Hiring technical bods
Gathering your team
Step 6: Construct a Web Site
Making your site content-rich
Establishing a visual identity
Step 7: Process Your Sales
Providing a means for secure transactions
How not to cook your books
Step 8: Provide Personal Service
Sharing your expertise
Making your site appealing
E-mailing your way to the top
Step 9: Alert the Media and Everyone Else
Listing your site with lnternet search services
Reaching the whole Internet
Step 10: Review, Revise, and Improve
Taking stock
Updating your data
Chapter 2: Choosing and Equipping Your New E-Business...
Starting Off on the Right Foot
Mapping Out Your Online Business
Looking around
Making your mark
Evaluating commercial Web sites
Flavours of Online Businesses You Can Taste Test
Selling consumer products
Punting what you're good at
Making money from your expertise
Creating opportunities with technology
Being a starving artist without starving
Marketing One-to-One with Your Customers
Focus on a customer segment
Boost your credibility
Create customer-to-customer contact: Everybody wins
Be a player in online communities
Add ways to sell and multiply your profits
Easyware (Not Hardware) for Your Business
The right computer for your online business
Processor speed
Hard drive storage
CD-RW/DVD~RW drive
Monitor
Fax equipment
Image capture devices
Getting Online: Connection Options
Software Solutions for Online Business
Web browser
Web page editor
……
Chapter 3: Selecting the Right Web Host and Design Tools
Chapter 4: Profiting from New Business Tools
Part Ⅱ: Establishing your Online Presence
Chapter 5: Giving Your E-Business Site Structure and Style
Chapter 6: Attracting and Keeping Customers
Chapter 7: Building in Security Up Front
Chapter 8: Monitoring and Improving Your Business
Part Ⅲ: Running and Promoting your Online Business
Chapter 9: Easing the Shopping Experience
Chapter 10: Running a Business on eBay.co.uk
Chapter 11: Accepting Payments
Chapter 12: Service with a Virtual Smile
Chapter 13: Search Engines: What You Need to Know
Part Ⅳ: The Necessary Evils: Law and Accounting
Chapter 14: Making It All Legal
Chapter 15: Online Business Accounting Tools
Part Ⅴ: The Part of Tens
Chapter 16: Ten Must-Have Features for Your Web Site
Chapter 17: Ten Hot Ways to Be an Ontrepreneur
Chapter 18: Ten Must-See Web Sites for Online Entrepreneurs
Index
