Twitter Marketing: An Hour a Day (平装)
点此进入淘宝搜索页搜索分类: 图书,进口原版书,Business & Investing（商业与投资）,Industries & Professions（产业与行业）,Retailing,
品牌: Hollis Thomases
基本信息出版社:SYBEX INC (2010年1月1日)平装:504页ISBN:0470562269条形码:9780470562260产品尺寸及重量:23.3 x 18.9 x 2.9 cm ; 722 gASIN:0470562269
商品描述内容简介The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and "Twitter Marketing: An Hour a Day" offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. "Twitter Marketing: An Hour a Day" uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management "Twitter Marketing: An Hour a Day" is the ultimate guide to succeeding one tweet at a time
