Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture (平装)
分类: 图书,进口原版书,Business & Investing(商业与投资),Biography & History(传记与历史),
品牌: Taylor Clark
基本信息出版社:BACK BAY BOOKS (2008年11月1日)平装:320页ISBN:0316014036条形码:9780316014038产品尺寸及重量:20.7 x 14.1 x 2.2 cm ; 282 gASIN:0316014036
商品描述内容简介Part "Fast Food Nation," part "Bobos in Paradise," STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false. ""Starbucked" is ...smart cultural criticism minus any academic gobbledygook. Mr. Clark is quite funny as he dryly sends up the excess of the corporate behemoth, and Starb"u"cked is an entertaining, highly readable book....Full of cocktail-party-worthy tidbits." --Adelle Waldman, "New York Observer"