Google 分析论 Google Analytics
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作者： Mary E. Tyler 著
出 版 社： John Wiley & Sons
出版时间： 2007-7-1字数：版次： 1页数： 336印刷时间： 2006/09/01开本：印次：纸张： 胶版纸I S B N ： 9780470053850包装：内容简介
You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?
Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.
1.Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
2.Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
3.Integrate Google Analytics with Google AdWords.
4.Make the most of reporting dashboards.
5.Find out how to use analytics for marketing and content optimization.
6.Understand what each type of report means and how to interpret it.
7.Explore how other companies have used analytics to improve site performance.
8.Investigate how to use Google Analytics for complete e-commerce analysis.
Order your copy today and make your Web site work for you!
作者简介
Mary E. Tyler is a professional technology journalist and a former software and Web developer. Her areas of expertise include Open Source, enterprise software, intellectual property, and anything Macintosh.
目录
Introduction
PART I: BASIC ANALYTICS
Chapter 1. Why Analytics?
Chapter 2. Analytics and AWStats
Chapter 3. Oh, No! More AWStats!
PART 2: SETTING UP GOOGLE ANALYTICS
Chapter 4. Getting Started
Chapter 5. The Settings Dashboard
Chapter 6. Filtering Your Data
Chapter 7. Using Analytics Goals
Chapter 8. AdWords Integration
PART 3: THE REPORTING DASHBOARDS
Chapter 9. The Executive Dashboard
Chapter 10. The Marketer Dashboard
Chapter 11. The Webmaster Dashboard
PART 4: MARKETING OPTIMIZATION
Chapter 12. Unique-Visitor Tracking
Chapter 13. Visitor Segmenting
Chapter 14. Marketing Campaign Results
Chapter 15. Search-Engine Marketing
PART 5: CONTENT OPTIMIZATION
Chapter 16. Ad Version Testing
Chapter 17. Content Performance
Chapter 18. Navigational Analysis
Chapter 19. Goals & Funnel Process
Chapter 20. Web Design Parameters
PART 6: E-COMMERCE ANALYSIS
Chapter 21. Commerce Tracking
Chapter 22. Loyalty & Latency
Chapter 23. Revenue Sources
Chapter 24. Product Merchandising
Index
