英国电子港湾开业傻瓜书 Starting a Business on eBay.co.uk for Dummies
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作者： Marsha Collier，Dan Matthews 著
出 版 社： John Wiley & Sons
出版时间： 2006-12-1字数：版次： 1页数： 329印刷时间： 2006/12/01开本：印次：纸张： 胶版纸I S B N ： 9780470026663包装： 平装内容简介
Whether you're looking to make some extra cash or become the next eBay.co.uk entrepreneur, experts Marsha Collier and Dan Matthews show you how to transform your eBay hobby in to a profitable business. From finding the right products and managing auctions to legal issues and maximising profits, this book is your step-by-step guide to success.
作者简介：
Marsha Collier is an eBay Powerseller, eBay University instructor, and author. Dan Matthews is the online editor of Startups.co.uk, the UK's leading online business resource, and a regular user of eBay.
目录
Introduction
Part Ⅰ: Getting Serious About eBay.co.uk
Chapter 1: Using eBay.co.uk to Launch Your Business
Chapter 2: eBay.co.uk Business Basics
Chapter 3: Essential eBay.co.uk Tools
Chapter 4: Practising Safe Selling
Chapter 5: Opening a Shop, Virtually
Part Ⅱ: Setting Up Shop
Chapter 6: Stocking Your Shop
Chapter 7: Knowing Your Merchandise
Chapter 8: Establishing a Base: Your Web Site
Part Ⅲ: Serious Business!
Chapter 9: Software Built for Online Auctions
Chapter 10: Money and Sense: Budgeting and Marketing Your Auctions
Chapter 11: Jazzing Up Your Auctions
Chapter 12: Providing Excellent Customer Service
Chapter 13: Money Matters
Chapter 14: Delivering on Your Promise
Part Ⅳ: your eBay.co.uk Admin
Chapter 15: Going Legit
Chapter 16: Practising Safe and Smart Record-Keeping
Chapter 17: Building an eBay.co.uk Back Office
Part Ⅴ: The Part of Tens
Chapter 18: Ten Successful (and Happy) eBay Sellers and Their Stories
Chapter 19: Ten Strategies to Sell Your Stuff Successfully
Appendix A: Glossary
Appendix B: The Hows and Whys of a Home Network
Index
