(人生的营销计划)MARKETING PLAN FOR LIFE
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作者： Robert Michael Fried 著
出 版 社：
出版时间： 2005-12-1字数：版次： 1页数： 186印刷时间： 2005/12/01开本：印次：纸张： 胶版纸I S B N ： 9780399530654包装： 平装编辑推荐
作者简介：
Robert Michael Fried is a marketing executive who has worked with Motoroal,revlon,Eddie Bauer,and other internationalyy known brands.He has lectured at UCLA and USC and is the cofounder of the ThirdWind Company,dedicated to helping people discover what matters most to them.He conducts his marketiong Plan for Seminars around the world.
内容简介
This is the book for those who are sick of defining their net worth by their financial portfolio alone. Those who are successful at work, but stressed and unhappy with life outside the office. And those who, after years spent focusing on a career, have lost sight of what's really important.
Using the same strategies that result in good business, readers can redefine what they really want-and turn their lives into their most successful business venture yet. Fortune 500 marketing executive Robert Fried shows how the skills and principles that facilitate professional success can help us reach our personal goals, too-and explains how to create a "marketing plan" for one's own life. Fried explains how to:
- Identify the target customer to discover the "Authentic" Self
- Define the business one is in to figure out what one wants to achieve
- Assess the market to capitalize on strengths
- Weather the product cycles to reinvent self at every stage
- Create targets of opportunity to make dreams a reality
- Expand reach to create a lasting legacy
目录
Introduction:What Is a Marketing Plan for Life?
1 DEFINE THE BUSINESS YOU'RE IN
Figuring Out Who You Are and Who You Want to Become
2 ASSESS THE MARKET
Capitalizing on Your Strengths
3 IDENTIFY THE TARGET CUSTOMER
Discovering the Authentic You
4 LAUNCH YOUR STRATEGY
Finding Your Nich-and Daring to Risk
5 WEATHER THE PRODUCT CYCLES
Reinventiong Yourself at Every Stage
6 HIT YOUR FOUR COMMUNICATION KEYS
Building your Personal Brand
7 EXPAND YOUR REACH
Creationg a Legacy
8 BUILD A HIGH-IMPACT ADVERTISING CAMPALGN
Reawakening the Creativity Within You
9 PLAN YOUR DISTRIBUTION
Sharing your Time and Energy Wisely
10 ACHIEVE YOUR SALES GOALS
Reaching Out to Make Your Personal Goals a Reality
11 ANALYZE THE PROFIT AND LOSS
Tallying Your Personal Balance Sheet
12 ESTABLISH TARGETS OF OPPORTUNITY
Making you Dreams Come True
Epilogue
