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(人生的营销计划)MARKETING PLAN FOR LIFE

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  分类: 图书,进口原版书,健康与心理 Health, Mind & Body ,

作者: Robert Michael Fried 著

出 版 社:

出版时间: 2005-12-1字数:版次: 1页数: 186印刷时间: 2005/12/01开本:印次:纸张: 胶版纸I S B N : 9780399530654包装: 平装编辑推荐

作者简介:

Robert Michael Fried is a marketing executive who has worked with Motoroal,revlon,Eddie Bauer,and other internationalyy known brands.He has lectured at UCLA and USC and is the cofounder of the ThirdWind Company,dedicated to helping people discover what matters most to them.He conducts his marketiong Plan for Seminars around the world.

内容简介

This is the book for those who are sick of defining their net worth by their financial portfolio alone. Those who are successful at work, but stressed and unhappy with life outside the office. And those who, after years spent focusing on a career, have lost sight of what's really important.

Using the same strategies that result in good business, readers can redefine what they really want-and turn their lives into their most successful business venture yet. Fortune 500 marketing executive Robert Fried shows how the skills and principles that facilitate professional success can help us reach our personal goals, too-and explains how to create a "marketing plan" for one's own life. Fried explains how to:

- Identify the target customer to discover the "Authentic" Self

- Define the business one is in to figure out what one wants to achieve

- Assess the market to capitalize on strengths

- Weather the product cycles to reinvent self at every stage

- Create targets of opportunity to make dreams a reality

- Expand reach to create a lasting legacy

目录

Introduction:What Is a Marketing Plan for Life?

1 DEFINE THE BUSINESS YOU'RE IN

Figuring Out Who You Are and Who You Want to Become

2 ASSESS THE MARKET

Capitalizing on Your Strengths

3 IDENTIFY THE TARGET CUSTOMER

Discovering the Authentic You

4 LAUNCH YOUR STRATEGY

Finding Your Nich-and Daring to Risk

5 WEATHER THE PRODUCT CYCLES

Reinventiong Yourself at Every Stage

6 HIT YOUR FOUR COMMUNICATION KEYS

Building your Personal Brand

7 EXPAND YOUR REACH

Creationg a Legacy

8 BUILD A HIGH-IMPACT ADVERTISING CAMPALGN

Reawakening the Creativity Within You

9 PLAN YOUR DISTRIBUTION

Sharing your Time and Energy Wisely

10 ACHIEVE YOUR SALES GOALS

Reaching Out to Make Your Personal Goals a Reality

11 ANALYZE THE PROFIT AND LOSS

Tallying Your Personal Balance Sheet

12 ESTABLISH TARGETS OF OPPORTUNITY

Making you Dreams Come True

Epilogue

 
 
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