上层的增长(哈佛商业评论系列) HBR: ON TOP-LINE GROWTH HAR
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作者： Harvard Business School Press 著
出 版 社： WW Norton 美国诺顿图书出版公司
出版时间： 2005-12-1字数：版次： 1页数： 192印刷时间： 2005/09/01开本：印次：纸张： 胶版纸I S B N ： 9781591399698包装： 平装内容简介
Growth is at the top of every company’s agenda， and managers are expected to deliver regardless of external factors like the economy or the competition. This guide addresses pressing growth challenges today’s CEOs and senior managers face， and offers insights and strategies for how to find new opportunities in customer segments， partnerships and acquisitions， and more.
目录
A Time for Growth:An Interview with Amgen CEO Kevin Sharer
Funding Growth in an Age of Austerity
Darwin and the Demon:Innovating Within Established Enterprises
Selling to the Moneyed Masses
When to Ally and When to Acquire
Getting the Most out of All Your Customers
How CEOs Manage Growth Agendas
Value Innovation:The Strategic Logic of High Growth
About the Contributors
Index
