企业增长的战略(哈佛商业评论系列)HBR: ON STRATEGIES 4 GROWTH
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作者： Harvard Business Review 著
出 版 社： Harvard Business School Press
出版时间： 2004-12-1字数：版次： 1页数： 212印刷时间： 1989/11/01开本：印次：纸张： 胶版纸I S B N ： 9780875848853包装： 平装内容简介
The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. The Harvard Business Review on Strategies for Growth presents the latest tactics--including acquisitions, diversification, and innovation--for helping managers find and exploit the best opportunities for growth and profitability.
目录
Breaking Compromises,Breakaway Growth
GEORGE STALK,JR.DAVID K.PECAUT,AND BENJAMIN BURNETT
Value Innovation:The Strategic Logic of High Growth
W.CHAN KIM AND RENEE MAUBORGNE
Growth Through Acquisitions:A Fresh Look
PATRICIA L.ANSLINGER AND THOMAS E.COPELAND
To Diversify or Not to Diversify
CONSTANTINOS C.MARKIDES
The Living Company
ARIE DE GEUS
Making the Deal Real:How GE Capital Integrates Acquisitions
RONALD N.ASHKENAS,LAWRENCE J.DEMONACO,AND SUZANNE C. FRANCIS
Capturing the Value of Supplementary Services
James C.ANDERSON AND JAMES A.NARUS
Exploiting the Virtual Value Chain
JEFFREY F.RAYPORT AND JOHN J.SVIOKLA
About the Contributors
Index
