公司表现(哈佛商业评论系列)HBR: ON MEASURING CORPORATE PERFORMA HAR

分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者: Peter Ferdinand Drucker著
出 版 社: Harvard Business School Press
出版时间: 1984-12-1字数:版次: 1页数: 228印刷时间: 1989/11/01开本:印次:纸张: 胶版纸I S B N : 9780875848822包装: 平装内容简介
Collection of articles, including 3 seminal articles on the balanced scorecard by Kaplan & Norton, addresses the challenges of evaluating performance measures & aligning your coporate strategy accordingly, & offering leading insights from such leading thinkers as Peter Drucker.
目录
The Information Executives Truly Need
PETER F. DRUCKER
The Performace Measurement Manifesto
ROBERT G.ECCLES
Tapping the Full Potential of ABC
JOSEPH A.NESS AND THOMAS G.CUCUZZA
How High Is Your Return on Management
ROBERT SIMONS AND ANTONIO DAVILA
How the Right Measures Help Teams Excel
CHRISTOPHER MEYER
The Balanced Scorecard -Measures that Drive Performance
ROBERT S. KAPLAN AND DAVID P.NORTON
Putting the Balanced Socore to Work
ROBERT S .KAPLAN AND DAVID P. NORTON
Using the Bananced Scorecard as a Stragegic Manangement System
ROBERT S .KAPLAN AND DAVID P. NORTON
About the Contributors
Index