网络营销入门Web Marketing For Dummies
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作者：
出 版 社：
出版时间： 2007-1-1字数：版次：页数：印刷时间：开本：印次：纸张： 胶版纸I S B N ： 9780470049822包装：编辑推荐
作者简介：
Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.
内容简介
Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.
Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:
Understand online marketing essentials
Prepare an online business plan
Design the look and feel of your site
Create a concept, develop content, and make it accessible
Know the key components of an online store
Use buzzing, e-mailing, and other advertising tactics
Make your site search engine friendly
Handle Web transactions with ease
Stay out of legal trouble
Wow customers with new technology
目录
Introduction
Part I: Getting Going with Online Marketing
Chapter 1: Taking Your Marketing to the Web
Chapter 2: Planning for Web Marketing
Chapter 3: Taking the First Steps to Your Online Presence
Part II: Building a Marketing-Effective Web Site
Chapter 4: Producing a Successful Business Web Site
Chapter 5: Creating a Marketing-Effective Storefront
Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques
Part III: Exploring Online Marketing Basics
Chapter 7: Marketing with Online Buzz
Chapter 8: The Art of E-Mail Marketing
Chapter 9: Staying Ahead of the Online Marketing Wave
Chapter 10: Mastering the Secrets of Search Engines
Part IV: Spending Online Marketing Dollars
Chapter 11: Marketing with Pay Per Click Ads
Chapter 12: Marketing with Paid Online Advertising
Chapter 13: Capturing Customers with New Technology
Part V: Maximizing Your Web Success
Chapter 14: Improving Results with Web Analytics
Chapter 15: Staying Out of Legal Trouble
Chapter 16: The Keys to Maintaining Your Web Presence
Part VI: The Part of Tens
Chapter 17: Ten Free Ways to Market Your Web Site
Chapter 18: Ten Most Common Mistakes of Web Marketing
Chapter 19: Ten Tips for Tired Sites
Index
