王牌大学企业家 101Trump University Entrepreneurship 101
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作者： Michael E. Gordon著
出 版 社：
出版时间： 2007-1-1字数：版次： 1页数： 247印刷时间： 2007/12/01开本：印次：纸张： 胶版纸I S B N ： 9780470047125包装： 精装内容简介
Are you ready to live your entrepreneurial dream? Trump University Entrepreneurship 101 guides you through the process step by step, showing you how to unleash your inner entrepreneur and overcome the obstacles in your way. It shows you how to identify and analyze business opportunities, select the most attractive and promising option, and get your business up and running.
Author Michael Gordon is an incurable entrepreneur who has founded five successful companies and teaches entrepreneurship at top business schools. He knows what it takes to start, run, and grow a business from the bottom up; and he knows that anyone with the drive and passion to succeed can learn the art of entrepreneurship. Now he shares his lifetime of wisdom in a single volume that covers all the bases. Trump University Entrepreneurship 101 combines the talent and wisdom of a successful entrepreneur with the business wisdom of Trump to produce a one-of-a-kind guide to entrepreneurial success.
Gordon makes it simple, explaining how a successful business is really nothing more than a money machine. You put an opportunity or idea into the top of the machine, you mix the idea up with customer value and hard work, and out comes money. There's no college degree you can get that will make you a great entrepreneur. But if you have the dedication and determination, this essential resource will show you how to build a money machine that produces sustainable long-term profit.
This book is a must for anyone who dreams of founding and owning their own business. In addition to demystifying the entrepreneurial process, it teaches you how to mobilize resources, develop a workable strategy, write a brief and effective business plan, raise money, negotiate with investors, and launch your business.
Ideal as a stand-alone primer on entrepreneurship or as a companion text for MBA classes, Trump University Entrepreneurship 101 provides everything you need to get your business up and running. If you've got the entrepreneurial itch, this book gives you the courage and confidence to take action.
作者简介:MICHAEL E. GORDON, PHD, has founded five companies and teaches entrepreneurship at universities around the world. He is an Adjunct Professor at Babson College, the Harvard University Extension School, and at the International School of Management in Paris. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.
目录
Foreword by Donald Trump
Acknowledgments
Introduction: Buckle Up for Your Fantastic Voyage
Chapter 1 Trump on Entrepreneurship
Chapter 2 Unleash Your Entrepreneurial Power
Chapter 3 Feel the Fear—Do It Anyway
Chapter 4 Start Right—Build on the CUSTOMER Model
Chapter 5 Scour the World for Ideas
Chapter 6 Select One (And Only One) Opportunity
Chapter 7 Bootstrap
Chapter 8 Plan for the War with Your Competitors
Chapter 9 Design Your Money Machine
Chapter 10 Virtualize and Globalize
Chapter 11 Do Well and Do Good
Chapter 12 Devise a Winning Strategy
Chapter 13 Project Your Growth and Profitability
Chapter 14 Mobilize Powerful Resources Quickly
Chapter 15 Develop a Simple, Effective Business Plan
Chapter 16 Become a Win-Win Negotiator
Chapter 17 Raise Money
Chapter 18 Fixate on the Customer
Chapter 19 Launch Your Venture!
Chapter 20 Suffer Growing Pains Joyfully
Notes
Index
