MBA天天学：顶级商学校的学习技巧 MBA In A Day: What You Would Learn At Top-Tier Business Schools
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作者： Steven Stralser 著
出 版 社： 吉林长白山
出版时间： 2004-12-1字数：版次： 1页数： 298印刷时间： 2004/09/01开本：印次：纸张： 胶版纸I S B N ： 9780471680543包装： 精装内容简介
The same critical information top business schools teach Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.
Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.
作者简介
STEVEN STRALSER, PhD, is a clinical professor at Thunderbird: The Garvin School of International Management, where he teaches entrepreneurship. He is the founder and CEO of the Center for Professional Development, an organization dedicated to the further training and development of professionals. Dr. Stralser’s MBA in a Day seminar series brings leading-edge concepts and principles taught in today’s best business schools to professionals everywhere.
目录
Preface
Acknowledgements
SECTION I: PEOPLE, MANAGEMENT, AND POICY
Chapter 1 Human Resources
Chapter 2 Organizational Behavior
Chapter 3 Leadership and Team Building
Chapter 4 Ethics
Chapter 5 Negotiation
SECTION II: MONEY; ECONOMICS, FINANCE, AND ACCOUNTING
Chapter 6 Accounting and Finance
Chapter 7 International, National and Local Economics
SECTION III: MARKETS AND STRATEGY
Chapter 8 Marketing, Strategy and Competitive Analysis
Chapter 9 Advertising and Promotion
Chapter 10 Communications and Presentations
SECTION IV: SYSTEMS AND PROCESSES
Chapter 11 Project Management
Chapter 12 Management Information Systems
Chapter 13 E-Commerce and the Use of the World Wide Web
Chapter 14 Quality Issues and Systems
Index
