利用Blogs进行营销傻瓜书 BUZZ MARKETING WITH BLOGS FOR DUMMIES
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作者： Susannah Gardner 著
出 版 社： John Wiley & Sons
出版时间： 2005-12-1字数：版次： 1页数： 338印刷时间： 2005/12/01开本：印次：纸张： 胶版纸I S B N ： 9780764584572包装： 平装内容简介
Whether or not you've blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You'll even get tips from some of the best business bloggers around!
Discover how to
Set up and maintain a blog
Involve your customers
Earn trust, educate, and build community
Follow blogging etiquette and culture
Find the right voice
Encourage links to your blog
作者简介
Susannah Gardner has been an instructor in online journalism, a multimedia director, and a provider of custom Web solutions. Check out her blog at www.buzzmarketingwithblogs.com.
目录
Introduction
PartⅠ:Getting Started with Business BIogs
Chapter 1：Checking Out Business Blogs
Chapter 2：Discovering the Buzz about Buzz Marketing
Chapter 3：Building a Business Blog
PartⅡ：Setting up a Business BIog
Chapter 4：Picking a Blog Solution
Chapter 5：Setting Up a Hosted Blog
Chapter 6：Taking Control with Independent Blog Software
PartⅢ:Minding Blog Etiquette and Culture
Chapter 7：Understanding Your Audience
Chapter 8：Joining the Blogosphere
Chapter 9：Avoiding Business Blog No-Nos
PartIV：Positioning your BIog
Chapter 10：Finding a Voice
Chapter 11：Promoting Your Blog
Chapter 12：Staying on the Right Side of the Law
PartⅤ:Making the Most of your BIog
Chapter 13：Adding Value to a Blog
Chapter 14：Making Money with a Blog
Chapter 15：Going Beyond Blogs
PartⅥ:The Part of Tens
Chapter 16：Ten Dry-Spell—Breaking Ideas
Chapter 1 7：Ten Traits of a Good Blogger
Chapter 18：Ten Blogs You Should Know
PartⅧ：7：Appendixes
Appendix A：Glossary
Appendix B：Using the Book Blog
Appendix C：Hosted and Independent Blog Solutions
Appendix D：How URLs Work
Appendix E：Case Studies
Index
