飞行路径：在加拿大大多数混乱的产业中WestJet如何高飞 FLIGHT PATH
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作者： Paul Grescoe 著
出 版 社： John Wiley & Sons
出版时间： 2004-12-1字数：版次： 1页数： 278印刷时间： 2004/12/01开本：印次：纸张： 胶版纸I S B N ： 9780470834367包装： 精装内容简介
At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America.
WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million 'guests'; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations.
Flight Path is the first book to chronicle the amazing success story of Canada's leading low-fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel.
作者简介
Paul Grescoe has been chronicling Western Canadian entrepreneurs for decades—from the legendary Vancouver billionaire Jim Pattison (Jimmy) to the Winnipeg couple who founded the Harlequin romance empire (The Merchants of Venus). With his wife, Audrey, he is also a compiler of three recent volumes of private correspondence that illuminate Canadian history. The Grescoes live on Bowen Island, a world away from the rest of British Columbia.
目录
Acknowledgements
Prologue
Graduation Day
1. Win Your Wings from the Ground Up
The guys behind WestJet
2. Prepare for Takeoff
Doing due diligence
3. Find Good Flight Instructors
Mentors and advisors
4. Bring Everybody on Board
Profit-sharing and share-purchase plans
5. Follow Your Own Flight Plan
Controlling destiny during early disasters
6. Build a Fail-Safe into the Flight Plan
Giving employees a voice
7. Question Your Pilot
Managing executive mistakes
8. Fly in Close Formation
True teamwork within and without
9. Learn to Land on One Engine
Productivity and empowerment in the workplace
10. Know When to Spread Your Wings
Going public, expanding, competing
11. Have a Fun Flight
Pleasing customers—and employees
Epilogue
Flying into the future
A Brief History of WestJet Airlines
Notes
Index
