达到十亿的蓝图：实现指数增长7要素BLUEPRINT TO A BILLION
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作者： id G. Thomson著
出 版 社： 吉林长白山
出版时间： 2005-1-1字数：版次： 1页数： 265印刷时间： 2005/12/01开本：印次：纸张： 胶版纸I S B N ： 9780471747475包装： 精装编辑推荐
作者简介：
DAVID G. THOMSON has been leading business growth for twenty years in general management and executive sales/marketing at Nortel Networks and Hewlett-Packard. He also served as an associate principal during his five years at McKinsey & Company. Thomson graduated with an electrical engineering degree from the University of Waterloo and an MBA from the University of Western Ontario. He resides with his family in Overland Park, Kansas.
内容简介
"A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company."—Howard Lester, Chairman, Williams-Sonoma, Inc.
"If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more."
—Joe Scarlett, Chairman of the Board, Tractor Supply Company
"Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies."
—Professor John Quelch, Senior Associate Dean, Harvard Business School
"Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies."
—William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com
"Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways."
—David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley
目录
Foreword
Preface
Acknowledgments
1.The Blueprint Thesis: A Different Approach to Growth
Part One: Create and Sustain a Breakthrough Value Proposition
2.The Blueprint Value Proposition
Part Two: Create and Sustain Exponential Revenue Growth
3.Exploit a High-Growth Market Segment
4.Marquee Customers Shape the Revenue Powerhouse
5.Leverage Big Brother Alliances for Breaking into New Markets
Part Three: Seizing the Opportunity to Create Exponential Returns
6.Becoming the Masters of Exponential Returns
7.The Management Team: Inside-Outside Leadership
8.The Board: Comprised of Essentials Experts
9.Linking the 7 Essentials
10.Blueprint Companies for the Next Decade and Your Part in Them: An Epilogue
Appendix A: Top 100 Blueprint Companies
Appendix B: Delivering Breakthrough Benefits Drives Exponential Growth
Appendix C: Assessing Management’s Focus, Drive, and Ability
Appendix D: Methodology
Endnotes
Index
