《Clausewitz 论战略：杰出战略家的灵感与洞察》CLAUSEWITZ ON STRATEGY
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作者： Tiha von Ghyczy著
出 版 社： 吉林长白山
出版时间： 2001-12-1字数：版次： 1页数： 196印刷时间： 2001/12/01开本：印次：纸张： 胶版纸I S B N ： 9780471415138包装： 精装内容简介
Think about strategy and sharpen judgment in an unpredictable environment
Carl von Clausewitz is widely acknowledged as one of the most important of the major strategic theorists; he's been read by Eisenhower, Kissinger, Patton, Chairman Mao, and numerous other leaders. In Clausewitz on Strategy, the Boston Consulting Group's Strategy Institute has excerpted those passages most relevant to business strategy from Clausewitz's classic text On War, the most general, applicable, and enduring work of strategy in the modern West and a source of insight into the nature of conflict, whether on the battlefield or in the boardroom. This book offers Clausewitz's framework for self-education--a way to train the reader's thinking. Clausewitz speaks the mind of the executive, revealing logic that those interested in strategic thinking and practice will find invaluable. He presents unique ideas, such as the idea that friction--unexpected interference--is an intrinsic part of strategy.
The Boston Consulting Group is one of the world's leading management consulting firms whose clients include many of the world's industry leaders. Tiha von Ghyczy (Charlottesville, VA) has been a faculty member and Director of Business Projects at the Darden School of Business since 1996. While with The Boston Consulting Group, he assumed responsibility for the practice groups in manufacturing/time-based competition and high technology. He has published numerous articles and books on vision and strategy. Bolko von Oetinger (Munich, Germany) is a Senior Vice President of BCG. Christopher Bassford (Washington, DC) is presently a Professor of Strategy at the National War College in Washington, DC, and the author of several books, including Clausewitz in English: The Reception of Clausewitz in Britain and America, 1815-1945.
作者简介
THE STRATEGY INSTITUTE OF THE BOSTON CONSULTING GROUP (BCG) was formed to enrich the Group’s thinking by collecting insights into the nature of strategy from various academic fields and transferring them to strategy in business and society.
目录
The Strategy Institute of The Boston Consulting Group
Acknowledgments
Prelude
Introduction
Marie von Clausewitz: Preface from 1832
THE GENIUS OF STRATEGY
The Coup d'Oeil
Theory in the Service of Genius
THE THEATER OF STRATEGY
The Clash of Wills
Friction
THINKING STRATEGY
Tactics and Strategy
Simple, but Not Easy
Attack and Defense
Elements of Strategy
Dynamics of Strategy
THE VIRTUES OF STRATEGY
Moral Forces
The Virtues of the Army
The Moral Virtues of the Commander
BEYOND STRATEGY
Sources for Sidebars
Index
