电子商务专业英语教程
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作者： 王晔 主编
出 版 社： 电子工业出版社
出版时间： 2007-8-1字数： 350000版次： 1页数： 244印刷时间： 2007/08/01开本：印次：纸张： 胶版纸I S B N ： 9787121047831包装： 平装内容简介
本书旨在使读者掌握电子商务专业英语术语及用法，培养和提高读者阅读和翻译专业英语文献资料的能力。本书由15个主题单元组成，涵盖了电子商务领域的基本理论、基本知识、基本技术、基本应用和法规等内容。每个主题单元由课文、阅读材料、词汇、注释和练习组成。书后附有参考译文、参考答案和参考文献。为了方便教学，本书另配有电子教案，向采纳本书作为教材的教师免费提供。
本书可以作为电子商务、信息管理与信息系统、物流管理、市场营销等本专科专业英语教材，也可供从事相关专业的工程技术人员参考使用。
目录
Unit 1 Electronic Commerce Theory
Text A Overview of Electronic Commerce
Exercises
Text B Advantages And Disadvantages of Electronic Commerce
Reading Materials
IT Producing Industries -Hopeful Sighs In 2003
IT Producing Industries Weather the Recession and Recover Slowly
Unit 2 Internet and Protocols
Text A Computer Networks
Exercises
Text B The TCP/IP Protocol Suite
Reading Materials
A Nation Online: How Americans Are Expanding Their Use Of The Internet
Unit 3 Economics of Electronic Commerce
Text A Interaction of Economics and E-commerce
Exercises
Text B E-Commerce Changes the Economics of Research
Reading Materials
Online Marketing Basics
Establishing a Web Presence
Unit 4 Web Publishing
Text A Online Publishing
Exercises
Text B Opportunities and Risks of Electronic Publishing
Reading Materials
Assessing the Need for an Online Store
Unit 5 Logistics
Text A I.ogistics in Electronic Commerce
Exercises
Text B The Logistics Gaps in China
Reading Materials
The First Step to Internet Marketing:Pick Something to Promote
Step One: Pick Something to Promote
Selling Stuff
Collecting Leads
Info to Collect
Other Stuff You Can Achieve with Search Ads
Unit 6 EDI and Its Application
Text A Electronic Data Interchange (EDI)
Exercises
Text B EDI Adoption and EDI Maturity
Reading Materials
Ten Key Steps to Successfully Marketing Your Business Online
Unit 7 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Exercises
Text B Direct Marketing
Reading Materials
Internet Marketing and customer referrals
Unit 8 SCM and Electronic Commerce
Text A IT and supply-chain management
Exercises
Text B The significance of virtual value chains in revealing new market opportunities ""
Reading Materials
A History of Logistics/Supply Chain Management
Unit 9 Advertising Strategies
Text A Advertising Methods on the Web
Exercises
Text B Advertisement Strategies
Reading Materials
How to Start Selling Online
Unit 10 Security Issues in Electronic Commerce
Text A Internet E-Commerce Security
Exercises
Text B Creating and maintaining Brands on the Web
Reading Materials
E-Commerce Security: Fact or Fiction?
Unit 11 Eletronic Commerce Legislation
Unit 12 Web Marketing
Unit 13 Electronic Commerce and Information Economy
Unit 14 Electronic Commerce Trust
Unit 15 Electronic Commerce Planning
参考译文
