商用和家用软件业--哈佛商学院案例精选集（英文影印版）实务系列
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作者： 麦科马克等 编写
出 版 社： 中国人民大学出版社
出版时间： 2002-9-1字数： 343000版次： 1页数： 146印刷时间： 2002-9-1开本：印次：纸张： 胶版纸I S B N ： 9787300041735包装： 平装编辑推荐
Welcome to this entry in the From the Field series of case collections from HBS Publishing.We have three mian objectives for this series:
To enrich reader's understanding of business by presenting coherent collections of fieldbased research published by Harvard Business School.Understanding businss involves much more than earnings reports and news headlines.It means understanding how managers perceive and analyze the complex challenges their companies face and the strategies and tactics they devise in response.For nearly a century HBS has been researching the world of managers from inside companies and delivering their stories to facilitate superior teaching and learning.You won't find easy answers or quick fixes in these cases,but you will discover balanced,detailed pictures of industries,markets,and technologies,and the intelligent professional who-like you-are trying to cope with them.
内容简介
The items in this collection have been chosen because they reveal important aspects of today's business and consumer software industry.Each item is preceded by a summary.Following each item is a set of"Questions and Ideas to Consider"that we bhpe will stimulate your thinking as well as drive you to Internet to do your own research.
作者简介
目录
Microsoft Offce2000
Summary
Case
Questions and Ideas to Consider
Oracle Corporation
Summary
Case
Questions and Ideas to Consider
Adobe Systems,Inc.
Summary
Case
Questions and Ideas to Consider
i2 Technologies,Inc.
Summary
Case
Questions and Ideas to Consider
Kana Communications
Summary
Case
Questions and Ideas to Consider
Harley-Davidson Motor Company:Enterprise Software Selection
Summary
Case
Questions and Ideas to Consider
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