商务英语步步赢:实战谈判赢天下(附赠光盘一张)

分类: 图书,外语 ,行业/职业英语,商务英语,
作者: 盛丹丹 主编
出 版 社: 国防工业出版社
出版时间: 2010-1-1字数: 235000版次: 1页数: 253印刷时间: 2010-1-1开本: 大32开印次: 1纸张: 胶版纸I S B N : 9787118065787包装: 平装编辑推荐
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内容简介
本书是套书中在“点”、“线”积累基础上的“面”的飞跃。每一单元开端设计几个温故知新的句子,用于热身和巩固学习。然后是两个难易有梯度的情景实战对话,对话的选择是有针对性的,在体现这一单元主题下的不同情况的应对和处理方式。在学习语言的同时,还可掌握谈判技巧、公关方式和国际礼仪。全书分为11章139个单元,包含商务交际、价格与付款方式、包装与物流、贸易方式、商贸进出口、商务会议、公司运作、市场营销、客户关系管理、与银行打交道、商务旅行,可谓真正的商务话题大全。
目录
Chapter 1 Business Communications 商务交际
Unit 1 Answering the Telephone接听电话
Unit 2 DiMing a Wrong Number打错电话
Unit 3 Calling a Switchboard电话转接
Unit 4 Arranging an Appointment安排约会
Unit 5 Putting Off an Appointment推迟约会
Unit 6 Canceling an Appointment取消约会
Unit 7 Visiting Clients拜访客户
Unit 8 Reception商务接待
Unit 9 Introduction of the Company公司介绍
Unit 10 Visiting Factories参观工厂
Unit 1 1 Business Meals商务会餐
Unit 12 Arranging Activities安排活动
Unit 13 Seeing Off Customers送别客户
Chapter 2 Price and Terms of Payment 价格与付款方式
Unit 1 Inquiry询盘
Unit 2 Offer报盘
Unit 3 Counter-Offer还盘
Unit 4 CIF成本、保险加运费价
Unit 5 DDP完税后交货价
Unit 6 EXW工厂交货价
Unit 7 FOB船上交货价
Unit 8 Remittance汇付
Unit 9 Collection托收
Unit 10 Letter of Credit信用证
Unit 11 Letter of Guarantee保函
Chapter 3 Packing and Logistics 包装与物流
Unit 1 Mode of Packing包装方式
Unit 2 Ways of Shipment装运方式
Unit 3 Date of Shipment装运期限
Unit 4 Chartering a Vessel租船订舱
Unit 5 Port of Departure起运港
Unit 6 Port of Destination目的港
Unit 7 Transshipment Port中转港
Unit 8 Clearance of Goods报关
Unit 9 Customs Clearance结关
Unit 10 Export Drawback出口退税
Unit 11 Exemption from Duty进口免税
Chapter 4 Forms of Trade 贸易方式
Unit 1 Technology Transfer技术转让
Unit 2 Bidding招标
Unit 3 Tender投标
Unit 4 Joint Venture合资企业
Unit 5 Compensation Trade补偿贸易
Unit 6 Barter Trade易货贸易
Unit 7 Consignment Trade寄售贸易
Unit 8 Processing Business加工业务
Unit 9 Assembling Business装配业务
Unit 10 Financing融资
Unit 1l Agent有关代理
Unit 12 Commission佣金问题
Chapter 5 Import and Export商贸进出口
Unit 1 Credit Inquiry资信调查
Unit 2 Establishing Trade Relations建立贸易关系
Unit 3 Quantity of the Order订货数量
Unit 4 Quality of Goods货物质量
Unit 5 Ordering Goods下订单
Unit 6 Out of stock缺货
Unit 7 Insurance Rate保险费率
Unit 8 Commodity Inspection商品检验
Unit 9 Signing a Contract签订合同
Unit 10 Revision of a Contract修改合同
Chapter 6 Business Conferences 商务会议
Unit 1 Preparing for a Meeting会议筹备
Unit 2 Agenda会议议程
Unit 3 Beginning the Meeting会议开始
Unit 4 Discussing During the Meeting会议讨论
Unit 5 Summarization and Adjournment总结闭会
Chapter 7 Company Operation 公司运作
Unit 1 Competition竞争
Unit 2 Partnership合作关系
Unit 3 Product Launch新产品发布会
Unit 4 Press Conference记者招待会
Unit 5 Registering a Trademark商标注册
Unit 6 Patent专利
Unit 7 Financial Affairs公司财务
Unit 8 Company Website公司网站
Unit 9 Mergers公司合并
Unit 10 Branch Offices分支机构
Chapter 8 Marketing &Sales 市场营销
Unit 1 Market Research市场调研
Unit 2 Target Audience目标消费者
Unit 3 Promotion by Salesperson登门推销
Unit 4 Advertising Campaign广告运作
Unit 5 Choosing Media选择媒体
Unit 6 Details of all Advertisement广告细节
Unit 7 Promotional Events促销活动
Unit 8 Preparing for a Trade Show准备展会
Unit 9 Trade Shows展会现场
Unit 10 Product Demonstrations产品展示
Unit 11 E-commerce电子商务
Unit 12 After-Sale Service售后服务
Chapter 9 Customer Relationship Management 客户关系管理
Unit 1 Complaints About Quality质量投诉
Unit 2 Complaints About Short Quantity短重投诉
Unit 3 Dealing with Complaints处理投诉
Unit 4 Wrong Shipment错发货物
Unit 5 Returning the Goods退货
Unit 6 Claims索赔
Unit 7 Arbitration诉诸仲裁
Unit 8 Public Relations公共关系
Unit 9 Company Gifts公司纪念品
Chapter 10 Contacting with Bank 与银行业务
Unit 1 Opening an Account开立账户
Unit 2 Inquiring About Interest Rates询问利率
Unit 3 Depositing and Withdrawing存款取钱
Unit 4 Closing an Account注销账户
Unit 5 Cashing a Check支票兑现
Unit 6 The Rate of Exchange外汇汇率
Unit 7 Exchanging Money货币兑换
Unit 8 Credit Card信用卡
Unit 9 Reporting a Lost Passbook存折挂失
Unit 10 Investing in Stock Market投资股市
Chapter 11 Business Trip 商务旅行
Unit 1 Daily Schedule日程安排
Unit 2 Passport and Visa护照签证
Unit 3 Booking a Plane Ticket订飞机票
Unit 4 Security Check安全检查
Unit 5 On the Plane在飞机上
Unit 6 Transit转机
Unit 7 Passing the Customs过海关
Unit 8 By Ship乘船
Unit 9 By Train乘火车
Unit 10 Asking the way问路
Unit 11 By Bus乘公交车
Unit 12 By Subway乘地铁
Unit 13 Taking a Taxi乘出租车
Unit 14 Reserving a Room订房间
Unit 15 Checking in入住登记
Unit 16 Wake-up Call电话叫醒
Unit 17 Laundry送洗衣物
Unit 18 Maintenance维修服务
Unit 19 Bill Mistake账单错误
Unit 20 Checking out结账退房
Unit 21 Booking a Table餐厅订位
Unit 22 At the Restaurant在餐馆
Unit 23 Sightseeing参观游览