FILA(斐乐)对外宣布该公司已通过管理层收购议案
近日,意大利著名运动品牌FILA(斐乐)公司对外宣布该公司已通过以其首席执行官Stefano di Martino为首的管理层收购议案,涉及斐乐在欧、非、亚及中东的所有相关业务,但未透漏具体的收购金额。收购完成后,Stefano di Martino仍继续担任斐乐公司首席执行官一职,而原Adidas全球营销总监Jan Valdmaa则以主席身份加入,原茵宝财务总监Geoff Haslehurst也会在斐乐重操旧业,成为新一任财务总监。
据英国的《Marketing Week》分析,改组后的斐乐公司将大力推进产品研发和市场开拓工作,如开发俄罗斯和印度市场;依照斐乐全球战略计划,也会投入大量精力在滑雪和网球相关产品的研发方面,同时与相关的合作伙伴建立长期的合作关系。
目前,斐乐公司已与温布尔登网球公开赛签署合作协议成为其鞋类产品的官方赞助商,合同期至2012年,同时也成为阿图瓦锦标赛的服装赞助商。
Fila(意大利)--中文译做:斐乐
品牌于1911年由FILA兄弟在意大利BIELLA创立,至今已经有近百年历史。在上个世纪七十年代,FILA配合多元化策略,拓展运动服装业务。并在之后的岁月里先后开发了高尔夫、网球、健身,瑜伽、跑步及滑雪系列,最终奠定了世界著名运动品牌的中坚地位,被认为是艺术的代表,奢华的典范。今日的斐乐以其产品优良用途广泛及设计新颖而赢得美誉,产品行销巴黎、罗马、洛衫机、东京等三十多个国家。
FILA(斐乐)是世界前三位的运动品牌,主要从事网球、划雪、高尔夫、瑜珈、赛车等高雅运动相关产品的开发。明快大胆的设计风格、卓尔不群的高雅气质和独特的产品功效,使FILA(斐乐)在国际顶尖运动品牌中风韵独具,誉满全球。
原文:Fila EMEA Management Undergoes Buyout
Fila has agreed a management buy-out of its Europe, Middle East, Africa and Indian sub continent division for an undisclosed sum. Chief executive Stefano di Martino has led the buyout and will continue in the same role. Former Adidas global marketing director Jan Valdmaa is joining the company as chairman and former Umbro chief financial officer Geoff Haslehurst joins as finance director.
According to the Marketing Week in the United Kingdom, the new team intends to improve product development and expand into new markets such as Russia and India. It also plans to develop new ski and tennis-related products, in line with Fila Global strategy, and will look to form long-term relationships with relevant partners.
It has entered into an agreement with The Wimbledon Championships as its official footwear supplier until 2012 and clothing sponsor of The Artois Championships.