科隆咨询公司专家预测德国户外市场发展前景十分广阔
科隆咨询公司的BBE零售专家根据对德国户外市场的最新的调研结果推测，户外这一领域具有非常可观的前景。BBE专家Hans-Jürgen Heinick大胆的预估到：“在未来几年中，户外市场将会越来越体现出它的重要性”。根据这个预估，市场观察员可以把握未来几年的多种走势。“人们会对如何在运动中寻求一种生活平衡越发感兴趣，此外也更愿意将大量的时间投入到户外休闲上，”Heinick解释到。 户外服装市场在2006年的贸易额近9亿欧元，毫无疑问这也是户外用品市场的重头戏。根据BBE的预估，在2011年之前增长幅度将超过9%，达到9.8亿欧元。尽管顾客很关心价格问题，但是他们还是倾向于去大的零售商那里购买大品牌的物品，因为“许多消费者认为以合理的价格购买高质量的产品要优于买一件便宜货”。
原文：Bright prospects
Latest studies of the German outdoor market carried out by the Cologne consulting company BBE Retails Experts brought them to an exceedingly positive forecast for this sector. Venturing a look into the near future, BBE expert Hans-Jürgen Heinick reckoned: “In the coming years the outdoor market will continue to gain in importance.” With this estimation the market surveyors see the various trends continuing in the next years. “People’s interest in finding a life balance through sports and movement, plus the desire to spend more leisure time outdoors will increase even further, “explained Heinick. The outdoor clothing market - with a turnover (2006) of almost € 900 million, without a doubt the largest sales sector in the outdoor industry – can, according to BBE, reckon with a growth of around 9 percent by 2011, reaching some € 980 million. Despite the price consciousness of the customers, they still set great store by branded goods: “For many consumers quality at a reasonable price is still a better deal than a cheap bargain.”
