Spyder Active Sports收购Cloudveil Mountain Works
Spyder Active Sports，Inc.近日宣布收购了Cloudveil Mountain Works，Inc。但是双方协议的具体条款尚未透露。
根据双方所签订的协议，Cloudveil仍是一个独立的品牌并作为Spyder Active Sports全资拥有的独立子公司展开运营。Cloudveil创始人兼总裁Brian Cousins和副总裁Stephen Sullivan已签署了多年期合同并继续在新公司任职。
Spyder总裁兼首席执行官Jake Jacobs透露，此次收购是Spyder凭借一个值得信赖的核心户外品牌渗透进更大的全球户外运动和休闲类服饰市场的重要增长战略。同时，它还为Spyder提供了产品系列拓展和实现除滑雪外全球零售渠道多元化目标的机会。Jacobs表示：“Cloudveil团队已做出了非常杰出的工作，创造了一个值得信赖的户外品牌。他们体验并感受户外山地的生活方式，而且都是这类产品的忠实用户。热情与奔放的风格在他们制作的每个产品中都显而易见。这让我不由想起Spyder品牌同样在产品中融入了热情。”他补充说：“目前，滑雪和户外运动是我们公司长期的发展目标。Cloudveil在户外市场的地位为我们通过多项运动打造全年无休业务、拓展除专业滑雪以外零售渠道和占领市场的战略提供了支持。我们将利用自己的基础设施和Cloudveil的优势来发展这两个品牌。”
Cloudveil创始人兼总裁Brian Cousins表示，“通过此次收购，Spyderyder的组织和管理团队的实力给我们留下了深刻的印象。我和Steve对此次合作的前景充满了信心。Spyder将为Cloudveil带来其在全球外包和供应链物流方面的显著专长，并开启新的分销机遇，这将对Cloudveil的发展形势带来巨大影响。”
Cloudveil的总部和旗舰店仍然在怀俄明州的杰克逊。其内部团队和独立的销售队伍则保持不变，为近期以及将来的扩展奠定了基础。
原文：Spyder Acquires Cloudveil
Ski and performance apparel leader Spyder Active Sports, Inc announced its acquisition of Cloudveil Mountain Works, Inc, producers of innovative technical outdoor and mountaineering apparel. Terms of the agreement were not disclosed.
Under the agreement, Cloudveil will remain a separate brand entity and operate as a wholly owned, independent division of Spyder Active Sports. Cloudveil's founders, President Brian Cousins and Vice President Stephen Sullivan have signed multi-year contracts to continue in their respective roles within the new organization.
According to Spyder President and CEO Jake Jacobs, the acquisition represents a key growth strategy for Spyder, the leading worldwide brand in ski apparel, to penetrate the larger global outdoor sports and recreation category with a core authentic outdoor brand. It also gives Spyder the opportunity to address key product line expansion and global retail channel diversification goals beyond ski specialty. "Being in the snowsports and outdoor categories with authentic, premium performance brands represent a key growth platform for our company in the long term," Jacobs said. "Cloudveil's position in the outdoor market supports our strategy to build a year-round business, develop retail channels outside of specialty ski, and own the mountain via multiple sports. We'll leverage our infrastructure with Cloudveil's strengths to build both brands," he added.
"Through the acquisition process we've been impressed with the strength of the Spyder organization and management team, both Steve and I are energized by the prospects of this new partnership," states Brian Cousins, president and co-founder of Cloudveil. "Spyder will bring to Cloudveil significant expertise in global sourcing and supply chain logistics as well as opening new distribution opportunities, which should significantly impact Cloudveil's already strong growth profile."
Cloudveil's principal offices and flagship retail store will remain in Jackson, Wyoming, with the in-house team and independent sales force remaining intact to form a foundation for near and future expansion.
