BUSINESS INSIDE OUT(抓住忠实的品牌拥护者)|报价￥101.70|图书,进口原版,Business & Investing 经管与理财,Marketing & Sales 营销及销售,
品牌：
基本信息
·出版社：Kaplan Business
·页码：208 页码
·出版日：2006年
·ISBN：9781419505201
·条码：9781419505201
·装帧：精装
内容简介
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Marketing experts Robert Witeck and Wesley Combs distill breaking research trends with their partner Harris Interactive and apply more than a decade’s client experience into the core insights ofBusiness Inside Out. While other books have focused on specific dimensions of the gay market—political concerns, social issues, and identity—this is the first-ever resource to provide a complete, real-world approach to targeting this valuable segment.From building a strong business case and developing winning strategies, to designing the right media mix and measuring results,Business Inside Outgives business professionals the knowledge they need to capture the loyalty and wallets of customers in this powerful and still emerging niche market.
作者简介
Robert WiteckandWesley Combsare co-founders of Witeck-Combs Communications, a consultancy representing Fortune 500 companies that serve the multi-billion dollar gay, lesbian, bisexual and transgender market. Considered experts in their field, they have been named by the Gay Financial Network as two of the most respected gay business leaders in America, and featured in aFortune Magazinephoto spread.American Demographics Magazinehas recognized this dynamic duo among the top 25 individuals over the past 25 years who have made the biggest difference in demographics, market trends and consumer niches. Worldwide media organizations such asCNBC,CNN,Reuters, theAssociated Press,Ad Age, the New York Times and theWashington Postcall upon them frequently to provide their viewpoints and discuss their pioneering work.
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