Deal Engines(交易引擎 )|报价￥63.00|图书,进口原版,Business & Investing 经管与理财,Industries,
品牌：
基本信息
·出版社：W. W. Norton & Company; Reprint edition
·页码：240 页码
·出版日：2003年
·ISBN：9780393324679
·条码：9780393324679
·装帧：其他
内容简介
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Where and how electronic deal making will flourish and common pitfalls for entrepreneurs and investors.InDeal Engines, leading economist Robert E. Hall explains the underlying principles of auctions and provides sweeping insight for anyone curious to understand and exploit them. Drawing on decades of research that includes Nobel Prize-winning discoveries, Hall explains that how you set up a market has a lot to do with the deals that result. Moving from examples as straightforward as shopping for a car to others as complex as the mechanisms of stock exchanges, he describes the various types of deal engines that can be used to conduct transactions, including auctions, real-time exchanges, and posted-price sales engines. Hall analyzes the qualities of the markets these deal engines give rise to, with an eye to practical outcomes, and provides invaluable information and guidance to everyone from entrepreneurs working on a business plan to buyers on eBay. Originally published in hardcover under the titleDigital Dealing.
作者简介
Robert E. Hallis professor of economics at Stanford University and senior fellow at the Hoover Institution. He has served as a consultant to companies such as Napster, Apple, and Oracle.
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书评
Barry Nalebuff, co-author ofCo-opetition
This book is brilliant at bringing together Nobel Prize theory and real-world business.
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