Return on Customer|报价￥59.80|图书,进口原版,Business & Investing 经管与理财,Economics 经济,
品牌：
基本信息
·出版社：Currency
·页码：304 页码
·出版日：2005年
·ISBN：0385510306
·条码：9780385510301
·版次：2005-06-21
·装帧：精装
·开本：20开 20开
内容简介
Book Description
Return on Customer is the first book to focus on how firms create value, not just by driving current profits but by preserving and increasing customer lifetime value. In a powerful blend of theory and practice, Peppers and Rogers demonstrate how to create shareholder value more efficiently by concentrating on Return on Customer, a revolutionary business metric focused on a company's scarcest resource - its customers. By paying close attention to Return on Customer, companies can improve their profits while still conserving and replenishing long-term enterprise value.
Book Dimension
length: (cm)24.4 width:(cm)16
目录
1 An open letter to Wall Street
2 Maximizing the customer value proposition : building customer trust
3 Building the firm's value by taking the customer's perspective
4 ROC around the clock
5 Building enterprise value, one ROC at a time
6 Predicting the future
……[看更多目录]
点此购买报价￥59.80
