2008年北京奥运后 Adidas将重新考虑奥运会赞助事宜
日前，阿迪达斯集团高管在接受德国一家报纸采访时表示，鉴于国际奥委将继续执行禁止奥运会参赛队队服上出现阿迪达斯三道杠商标的禁令，北京奥运会过后，阿迪达斯会重议奥运会赞助事宜。
"如果不能如我们所愿在赞助队队服上出现我们的标志，北京奥运会后我们将重新考虑赞助事宜。"Herbert Hainer在接受南德日报采访时如是说。除马术项目外，阿迪达斯曾赞助28届奥运会上的27项赛事。"我们正努力与国际奥委会磋商之中，希望能说服他们。"Hainer也承认退出奥运赞助商的这个决定很难做出，但阿迪达斯鞋类产品将会继续使用其三道杠的标识。他补充道:"我们在奥运会上还是可以看到阿迪达斯标识的。"
原文：Adidas to Rethink Olympic Support
SportsOneSource Media Posted: 1/16/2008
Adidas officials told a German newspaper that it will reconsider support for the Olympics after the 2008 Beijing Olympics in light of the continued ban by the International Olympic Committee on displays of the Adidas three-band logo on team uniforms.
"After the Olympic games we will reexamine all that does not provide the brand visibility we expect," Herbert Hainer told the German daily Sueddeutsche Zeitung.
Adidas provides equipment to 27 of 28 Olympic disciplines, with the exception of equestrian events. "We are trying to deal with it, and we are still in talks with the IOC," said Hainer, who acknowledged that the decision was hard to take. Adidas shoes will continue to sport the three-band logo, he added, "and they will be very visible during the Olympic games."
