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各ge位wei做zuo竞jing价jia的de小xiao伙huo伴ban是shi否fou会hui碰peng到dao这zhe样yang的de经jing历li,每mei天tian的de推tui广guang费fei用yong不bu断duan的de升sheng高gao,但dan是shi咨zi询xun数shu还huan是shi维wei持chi的de以yi前qian的de水shui平ping,造zao成cheng了le获huo客ke成cheng本ben不bu断duan的de上shang升sheng,仔zai细xi分fen析xi数shu据ju才cai发fa现xian已yi经jing掉diao进jin了le百bai度du为wei你ni精jing心xin设she置zhi的de各ge种zhong陷xian阱jing里li。今jin天tian快kuai投tou365百bai度du竞jing价jia助zhu手shou小xiao编bian就jiu来lai盘pan点dian一yi下xia百bai度du推tui广guang中zhong的de那na些xie陷xian阱jing,让rang每mei位wei小xiao伙huo伴ban做zuo到dao未wei雨yu绸chou缪miu。
陷xian阱jing·1 移yi动dong设she备bei优you先xian
相xiang信xin这zhe个ge小xiao伙huo伴ban们men已yi经jing非fei常chang熟shu悉xi了le,虽sui说shuo现xian在zai是shi移yi动dong互hu联lian网wang时shi代dai,但dan是shi还huan是shi有you很hen多duo行xing业ye流liu量liang是shi从congPC端duan进jin来lai的de,对dui于yu已yi经jing习xi惯guan了le从congPC端duan获huo取qu客ke户hu的de行xing业ye来lai说shuo如ru今jin默mo认ren设she备bei是shi移yi动dong设she备bei,一yi不bu留liu神shen就jiu可ke能neng会hui忘wang了le这zhe一yi步bu设she置zhi,等deng发fa现xian之zhi后hou可ke能neng已yi经jing浪lang费fei了le不bu少shao费fei用yong,所suo以yi在zai建jian计ji划hua的de时shi候hou一yi定ding要yao多duo个ge心xin眼yan。
陷xian阱jing·2 各ge种zhong参shen考kao数shu据ju
添tian加jia关guan键jian词ci时shi,旁pang边bian会hui显xian示shi各ge种zhong数shu据ju,对dui于yu这zhe种zhong数shu据ju,各ge位wei做zuo一yi下xia参shen考kao就jiu好hao了le,切qie记ji不bu可ke真zhen信xin,搜sou索suo量liang的de可ke信xin度du还huan较jiao高gao,但dan是shi像xiang推tui荐jian出chu价jia,百bai度du显xian示shi的de很hen可ke能neng会hui比bi实shi际ji的de高gao出chu不bu少shao,所suo以yi一yi定ding要yao根gen据ju实shi际ji情qing况kuang来lai设she置zhi。
陷xian阱jing·3 高gao价jia词ci匹pi配pei出chu低di价jia词ci
这zhe块kuai一yi般ban做zuoSEM行xing业ye时shi间jian较jiao少shao的de小xiao伙huo伴ban很hen少shao会hui注zhu意yi到dao,只zhi有you老lao司si机ji才cai会hui关guan注zhu到dao。
我wo们men以yi上shang面mian截jie图tu为wei例li来lai详xiang细xi说shuo明ming,试shi验yan机ji和he振zhen动dong试shi验yan是shiSEM账zhang户hu中zhong两liang个ge存cun在zai于yu不bu同tong单dan元yuan的de关guan键jian词ci,其qi中zhong试shi验yan机ji出chu价jia为wei30,振zhen动dong试shi验yan出chu价jia为wei10,当dang用yong户hu搜sou索suo振zhen动dong试shi验yan这zhe个ge关guan键jian词ci时shi,系xi统tong却que通tong过guo试shi验yan机ji这zhe个ge关guan键jian词ci匹pi配pei出chu了le搜sou索suo结jie果guo,而er不bu是shi出chu价jia较jiao低di的de振zhen动dong试shi验yan,由you于yu试shi验yan机ji的de出chu价jia远yuan高gao于yu振zhen动dong试shi验yan,那na么me原yuan本ben在zai我wo眼yan中zhong只zhi值zhi10块kuai钱qian的de振zhen动dong试shi验yan这zhe个ge词ci通tong过guo相xiang对dui高gao价jia的de试shi验yan机ji这zhe个ge关guan键jian词ci匹pi配pei出chu来lai,最zui后hou的de点dian击ji单dan价jia可ke能neng会hui高gao于yu10块kuai钱qian,这zhe样yang无wu形xing当dang中zhong就jiu会hui拉la高gao点dian击ji单dan价jia,进jin而er拉la升sheng获huo取qu客ke户hu的de成cheng本ben。
碰peng到dao这zhe种zhong情qing况kuang时shi,首shou先xian从cong账zhang号hao一yi开kai始shi搭da建jian时shi就jiu要yao按an照zhao正zheng确que的de方fang法fa,把ba结jie构gou相xiang同tong,意yi义yi相xiang近jin的de关guan键jian词ci分fen在zai一yi个ge单dan元yuan里li,当dang出chu现xian上shang述shu情qing况kuang时shi,就jiu可ke以yi直zhi接jie在zai试shi验yan机ji这zhe个ge词ci的de单dan元yuan里li把ba低di价jia词ci给gei否fou掉diao,这zhe样yang下xia次ci当dang再zai有you客ke户hu搜sou索suo振zhen动dong试shi验yan这zhe个ge词ci时shi,就jiu会hui直zhi接jie通tong过guo振zhen动dong试shi验yan匹pi配pei了le。
陷xian阱jing·4 更geng多duo设she置zhi
这zhe个ge可ke以yi说shuo是shi百bai度du相xiang当dang坑keng人ren的de设she置zhi,很hen多duo设she置zhi都dou是shi强qiang迫po你ni使shi用yong。
首shou先xian看kan一yi下xia最zui坑keng人ren的de搜sou索suo合he作zuo网wang络luo,这zhe块kuai百bai度du的de盈ying利li模mo式shi其qi实shi有you点dian类lei似si于yu网wang盟meng,都dou是shi百bai度du和he合he作zuo网wang站zhan分fen成cheng点dian击ji收shou入ru,做zuo过guo网wang盟meng的de小xiao伙huo伴ban应ying该gai都dou知zhi道dao网wang盟meng的de流liu量liang水shui分fen非fei常chang大da,许xu多duo都dou是shi站zhan长chang为wei了le赚zhuan钱qian在zai点dian击ji广guang告gao,只zhi不bu过guo搜sou索suo合he作zuo网wang络luo的de合he作zuo方fang都dou是shi一yi些xie大da网wang站zhan,如ru58、赶gan集ji之zhi类lei的de,所suo以yi这zhe一yi块kuai不bu用yong多duo考kao虑lv,直zhi接jie将jiang出chu价jia比bi例li设she为wei最zui低di的de0.7,可ke咨zi询xun百bai度du客ke服fu是shi否fou能neng彻che底di关guan闭bi。
其qi次ci是shi夜ye间jian流liu量liang设she置zhi,这zhe个ge功gong能neng会hui为wei你ni自zi动dong开kai启qi晚wan上shang18点dian到dao24点dian的de投tou放fang,如ru果guo大da家jia的de账zhang户hu晚wan上shang不bu做zuo投tou放fang,记ji得de一yi定ding要yao关guan闭bi该gai功gong能neng,如ru果guo该gai功gong能neng开kai启qi,即ji使shi推tui广guang时shi段duan设she置zhi18点dian以yi后hou不bu投tou放fang,账zhang户hu也ye会hui在zai晚wan上shang自zi动dong开kai启qi投tou放fang。
然ran后hou我wo们men再zai看kan一yi下xia相xiang对dui坑keng人ren但dan是shi可ke以yi尝chang试shi的de三san个ge功gong能neng,精jing确que匹pi配pei扩kuo展zhan,目mu标biao客ke户hu追zhui投tou和he好hao词ci快kuai投tou。
精jing确que匹pi配pei扩kuo展zhan的de匹pi配pei模mo式shi其qi实shi是shi介jie于yu精jing确que和he同tong义yi包bao含han之zhi间jian,这zhe个ge功gong能neng甚shen至zhi比bi精jing确que包bao含han更geng宽kuan,他ta主zhu要yao有you高gao级ji精jing确que匹pi配pei和he地di域yu词ci扩kuo展zhan两liang个ge功gong能neng,而er好hao词ci快kuai投tou则ze是shi系xi统tong根gen据ju你ni投tou放fang的de关guan键jian词ci以yi及ji同tong行xing投tou放fang的de词ci自zi动dong为wei你ni展zhan现xian和he业ye务wu相xiang关guan的de关guan键jian词ci,如ru下xia图tu所suo示shi:
而er目mu标biao客ke户hu追zhui投tou则ze是shi百bai度du系xi统tong自zi动dong锁suo定ding多duo次ci搜sou索suo过guo账zhang户hu关guan键jian词ci和he浏liu览lan过guo相xiang关guan网wang页ye的de网wang民min,然ran后hou再zai针zhen对dui这zhe些xie网wang民min把ba账zhang户hu里li短duan语yu匹pi配pei关guan键jian词ci的de匹pi配pei模mo式shi大da大da放fang宽kuan,可ke能neng已yi经jing达da到dao了le广guang泛fan匹pi配pei的de程cheng度du。
这zhe三san个ge工gong具ju不bu能neng一yi刀dao切qie的de说shuo效xiao果guo差cha,可ke能neng不bu同tong行xing业ye要yao具ju体ti分fen析xi,在zai做zuo测ce试shi时shi一yi定ding要yao紧jin盯ding搜sou索suo词ci报bao告gao,同tong时shi后hou台tai也ye有you相xiang关guan的de数shu据ju报bao告gao,如ru发fa现xian效xiao果guo不bu好hao要yao立li刻ke关guan闭bi。
陷xian阱jing·5 百bai度du推tui广guang顾gu问wen电dian话hua
各ge位wei要yao记ji住zhu百bai度du是shi一yi家jia商shang业ye公gong司si,永yong远yuan以yi赚zhuan钱qian为wei目mu的de,基ji本ben做zuo竞jing价jia的de都dou知zhi道dao,百bai度du客ke服fu就jiu是shi一yi群qun售shou后hou增zeng值zhi销xiao售shou,考kao核gai就jiu是shi客ke户hu的de消xiao费fei,如ru果guo百bai度du客ke服fu打da电dian话hua来lai提ti供gong各ge种zhong建jian议yi,或huo者zhe推tui荐jian使shi用yong新xin产chan品pin,听ting听ting就jiu好hao,对dui于yu是shi否fou采cai纳na,一yi定ding要yao多duo个ge心xin眼yan。
总zong结jie:百bai度du推tui出chu上shang述shu部bu分fen产chan品pin的de初chu衷zhong可ke能neng是shi希xi望wang每mei一yi位wei客ke户hu都dou把ba钱qian用yong在zai刀dao刃ren上shang,尽jin可ke能neng抓zhua取qu到dao精jing准zhun的de流liu量liang,但dan是shi,从cong目mu前qian推tui广guang的de效xiao果guo来lai看kan,这zhe些xie工gong具ju的de技ji术shu显xian然ran是shi不bu成cheng熟shu的de,所suo以yi各ge位wei竞jing价jia小xiao伙huo伴ban一yi定ding要yao多duo个ge心xin眼yan,不bu要yao让rang自zi己ji的de账zhang户hu变bian成cheng了le小xiao白bai鼠shu。
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