商务英语谈判(新视角系列)
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品牌: 耿民
基本信息·出版社：北京理工大学出版社
·页码：144 页
·出版日期：2009年
·ISBN：7564021802/9787564021801
·条形码：9787564021801
·包装版本：1版
·装帧：平装
·开本：16
·正文语种：英语
·丛书名：新视角系列
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内容简介《商务英语谈判》共10章，每章的编排体例包括学习要点、主课文、课后练习、课文拓展、谈判术语5个部分，内容涉及商务英语谈判的概述、步骤、环节，商务谈判人员的基本素质，商务英语谈判礼仪和禁忌，商务英语谈判策略和技巧，商务英语谈判中的索赔、调解、仲裁，以及商务谈判中的跨文化问颢。商务英语谈判课程的理论性较强，涉及多门学科的交叉综合，针对这一特点，本教材以商务英语专业学生易懂、易掌握的商务英语谈判基础知识为出发点，以培养商务英语专业学生具备参与商务活动职业应用能力为重点的思路进行构思与编写。
编辑推荐《商务英语谈判》为北京理工大学出版社出版发行。
目录
Chapter One The Overview of Business Negotiation商务英语谈判概述
Chapter Two The General Procedures of Business Negotiation商务英语谈判步骤
Chapter Three The Main Contents of Business Negotiation商务英语谈判主要内容
Chapter Four The Basic Qualities of Business Negotiators商务英语谈判人员的基本素质
Chapter Five The Etiquette and Taboo of Business Negotiation商务英语谈判的礼仪和禁忌
Chapter Six The Strategies of Business Negotiation商务英语谈判策略
Chapter Seven The Skills of Business Negotiation商务英语谈判技巧
Chapter Eight The Claims，Conciliation and Arbitration of Business Negotiation商务英语谈判索赔、调解和仲裁
Chapter Nine The Styles of Business Negotiation商务英语谈判的风格
Chapter Ten The Intercultural Problems of Business Negotiation商务英语谈判的跨文化问题
参考答案
……[看更多目录]
序言伴随着改革开放的不断深化与市场经济的快速发展，对外商务往来频繁活跃，商务谈判已经成为各类工商企业、行业经营与发展、合作与销售的重要活动内容，已成为我国国际商务活动中的一个关键环节，是提高商品国际竞争力、扩大成交额、维护商家利益的一个重要因素。
商务英语谈判课程的理论性较强，涉及多门学科知识的交叉，针对这一特点，本教材以高等教育的培养目标为依据，以商务英语专业学生易懂、易掌握的商务英语谈判基础知识为出发点，以培养商务英语专业学生参与商务活动的职业应用能力为重点，进行构思与编写。本教材充分考虑了目前高等院校学生的英语现状，突出教材的实用性、应用性、实践性、针对性，注重创新能力的培养。通过“学、练、用”三位一体的编写体系，帮助学生将理论知识和应用能力有效结合，最终达到学可轻松、掌握扎实、运用自如的目标。
本教材的编写者从事商务英语教学多年，对商务英语教学有着丰富的经验。在结合商务英语专业的教学特点和学生的实际需要以及广泛参考和借鉴国内外有关商务英语谈判专著和教材的基础上，精选和提炼了商务英语谈判涉及的最常见、最适用的内容，注重培养学生的实践能力，具有鲜明的实用特色。
该教材编写安排是：第一章由耿民编写，第二章由桂文耸编写，第三章由侯玲编写，第四章由王健编写，第五章由罗桂萍编写，第六章由丁嫱编写，第七章由张金龙编写，第八章由陈红波编写，第九章由江波编写，第十章由孟广芬编写。耿民副教授还承担了书稿修改、统纂和定稿的工作及“谈判术语”的编写工作，王莹对上述工作提供了帮助。
本教材在编写过程中，得到了有关英语专家、对外贸易行业一线工作人员以及很多同行的关心与帮助，参阅了部分外文专著和其他相关资料，在此一并表示感谢。
由于时间仓促，编者的水平与能力有限，教材中难免有疏漏或不足之处，欢迎读者朋友批评指正。
文摘The main problem that confrnnts the players in a bargaining situation is the need to reach an agreement over exactly how to cooperate before their actual cooperation. Each player would like to reach some agreement that is as favorable to him as possible. It is conceivable that the players will reach an agreement successfully or fail to do so.
The theory of negotiation has two aspects. They are "efficiency and distribution properties".
In a word, negotiation is a basic human activity as well as a process people undertake everyday to manage their relationships such as a buyer and a seller, a husband and wife, children and parents. As the stakes in some of these negotiations are not very high, people need not have to get preparations for the process and the outcome. But in international business negotiations, the stakes are usually high, and people cannot ignore this fact, so they have to get preplans in a more careful way. Both parties in this kind of negotiation should contact each other so that they can get a better deal rather than simply accepting or rejecting what the other is offering. The whole process of negotiation is based upon the premise that both parties are interdependent, that is, one side cannot get what he （she） wants without taking the other into consideration. In the process of negotiation, there are no rules, traditions, rational methods or higher authorities available to resolve their conflict once it crops up.
But it is the basic activity of human being. It concerns the following elements.
