MOTIVATIONAL MARKETING
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品牌: Robert Imbriale
基本信息·出版社：John Wiley & Sons
·页码：198 页
·出版日期：2007年
·ISBN：0470116358
·条形码：9780470116357
·装帧：平装
·正文语种：英语
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内容简介在线阅读本书
Why Do People Buy, Anyway?Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our ′thing′? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That′s what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer."
—From the Foreword by bestselling author Dan S. Kennedy
作者简介Robert Imbrialeis President and CEO of Ultimate Wealth, Inc., and a marketing expert who has helped sell more than $150 million in products over the Internet. He delivers seminars on Internet marketing around the country and frequently appears as an expert on television.
