International Marketing
特别声明:本站仅为商品信息简介,并不出售商品,您可点击文中链接进入淘宝网搜索页搜索该商品,有任何问题请与具体淘宝商家联系。
参考价格: 点此进入淘宝搜索页搜索分类: 图书,进口原版,Business & Investing 经管与理财,Others 其他,
品牌: Michael R.
基本信息·出版社:South-Western, Div of Thomson Learning
·页码:720 页
·出版日期:2006年
·ISBN:0324361157
·条形码:9780324361155
·装帧:平装
·正文语种:英语
产品信息有问题吗?请帮我们更新产品信息。
内容简介"International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.