Search Me: The Surprising Success of Google (Great Brand Sto(Google发展历程)

基本信息·出版社：Cyan Books

·页码：192 页

·出版日期：2005年

·ISBN：1904879160

·条形码：9781904879169

·包装版本：2005-10-01

·装帧：平装

·开本：32开

产品信息有问题吗？请帮我们更新产品信息。

内容简介Book Description

This fascinating history of Google.com, from its humble beginnings in the garage of two former Stanford University students to its historic development into a highly visible brand, explains how Google.com survived the dot-com crash to become the search engine of choice for Internet users worldwide.

Outlining how such a powerful and recognizable brand developed without the usual support from traditional financial and marketing venues, this book examines the online and word-of-mouth promotion that resulted in one of the most eagerly anticipated IPOs in modern business history.

With sections covering the business, product, development, and principles of Google.com, this detailed overview explains the company's particular formula for success, providing both inspiration for business owners and brand developers and insight for Google.com's users and admirers.

"At a time when we need a refreshing way of looking at brands, Search Me delivers. It's an informative, insightful, and entertaining account of the Google brand and reminds me why I work in marketing. The industry has its high points and this is definitely one of them."

- Lou Dawson, European Marketing Director, Hurley International

Book Dimension

length: (cm)19.7 width:(cm)12.8

作者简介Neil Taylor is head of training and development at The Writer, an organisation that specialises in business writing. He was previously a senior consultant at Interbrand, the world’s largest brands consultancy.

媒体推荐书评

Rita Clifton, chairman, Interbrand

"A breathless, energetic, and fun look at one of the great brand (or rather, un-brand) stories of recent years."