HBR ON CUSTOMER RELATIONSHIP MANAGEMENT(哈佛商业评论：客户关系管理)
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基本信息·出版社：Harvard Business School Press
·页码：224 页
·出版日期：2002年
·ISBN：1578516994
·条形码：9781578516995
·包装版本：1
·装帧：平装
·开本：32开
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内容简介Book Description
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
About HBR
Harvard Business Reviewis a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.
Book Dimension
length: (cm)20.8 width:(cm)14.2
目录
Co-opting Customer Competence by C. K. Prahalad and Venkatram Ramaswamy
Get Inside the Lives of Your Customers by Patricia B. Seybold
The Old Pillars of New Retailing by Leonard L. Berry
Want to Perfect Your Company's Service? Use Behavioral Science by Richard B. Chase and Sriram Dasu
Don t Homogenize, Synchronize by Mohanbir Sawhney
Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria
……[看更多目录]