OPERATION CHINA: FROM STRATEGY运营中国

王朝导购·作者佚名

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　　分类: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Jimmy Hexter 著

出版社：

出版时间： 2007-12-1字数：版次： 1页数： 212印刷时间：开本： 16开印次： 1纸张：I S B N ： 9781422116968包装：精装内容简介

the sheer size of the Chinese market makes it an almost irresistible opportunity for growth. --Industry Week, November 1, 2007

... an excellent book ... should create a sense of urgency for company executives, supply chain managers, and anyone with operational responsibility for sourcing, manufacturing or distribution in China." --Supply Chain Digest, January 8, 2008

Preface

Acknowledgments

Part One Good Enough Is No Longer Enough

1 Changing Rules for Business Success

2 Principles of World-Class Execution

Part Two World-Class Execution

3 Learning to Win in China's Many Markets

4 Developing Competitive Products

5 The Next Advantage for Manufacturing

6 Getting More from Sourcing More in China

7 Distribution: Changing Times

8 Talent Holds the Key

9 Where to Start

Part Three The Future of Business in China

10 The Looming Wave of Mergers and Acquisitions

11 Win in China--or Lose Everywhere

Notes

Index

About the Authors