What Would Google Do?谷歌是如何应对的
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作者： Jeff Jarvis著
出 版 社： 音像供货
出版时间： 2009-1-1字数：版次： 1页数： 257印刷时间：开本： 32开印次： 1纸张：I S B N ： 9780061709715包装： 平装内容简介
From Publishers Weekly
This scattered collection of rambling rants lauding Google's abilities to harness the power of the Internet Age generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses—especially media and entertainment industries—can continue to evolve and profit by using Google's strategies. Unfortunately, Jarvis may have lost the reader by that point as his attempt to cover too many topics reads more like a series of frenzied blog posts than a manifesto for the Internet age. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Jarvis, columnist and blogger about media, presents his ideas for surviving and prospering in the Internet age, with its new set of rules for emerging technologies as well as industries such as retail, manufacturing, and service. We learn that customers are now in charge, people anywhere can find each other and join forces to support a company’s efforts or oppose them, life and business are more public, conversation has replaced marketing, and openness is the key to success. Jarvis’ other laws include being a platform (help users create products, businesses, communities, and networks of their own); hand over control to anyone; middlemen are doomed; and your worst customer is your best friend, and your best customer is your partner. Jarvis offers thought-provoking observations and valuable examples for individuals and businesses seeking to fully participate in our Internet culture and maximize the opportunities it offers. It is unclear what role Google played, if any, in the preparation of this book, which provides excellent advertising for the company.
作者简介：
Jeff Jarvis is the proprietor of one of the Web's most popular and respected blogs about the internet and media, Buzzmachine.com. He also writes the new media column for the Guardian in London. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly. He is on the faculty of the City University of New York Graduate School of Journalism in New York City.
目录
WWGD?
Google Rules
New Relationship
Give the people control and we will use it
Dellhell
Your worst customer is your best friend
Your best customer is your partner
New Architecture
The link changes everything
Dowhatyoudo best andlinktO the rest
Ioin anetwork
Be a platform
Think distributed
New Publicness
If you’re not searchable，you won't be found
Everybody needs Googlejuice
Life is public，SO is business
Your customers are your ad agency
New Society
Elegant organization
New Economy
Small is the new big
The post-scarcity economy
Join the open—source，gift economy
The mass market is dead—long live the mass of niches
Google commodities everything
Welcome tO the Google economy
New Business Reality
Atoms are a drag
Middlemen are doomed
Free iS a business model
Decide what business you're in
NexN Attitude
There is an inverse relationship between control and trust
Trust the people
Listen
Neve Ethic
Make mistakes well
Life iS a beta
Be honest
Be transparent
Collaborate
Don’t be evil
New Speed
Answers are instantaneous
Life iS live
Mobs form in a flash
New Imperatives
Beware the cash COW in the coal mine
Encourage,enable,and protect innovation
Simplify,simplify
Get out of the way
If Google Ruled the World
Media
The Google Times:Newspapers,Post-paper
Googlewood:Entertainment,opened up
GoogleCollins:Killing the book to save it
……
Generation G
Inde
