会展英语(含1MP3光盘)

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作者: 冯玮 主编,杜昌国 副主编

出 版 社: 武汉大学出版社

出版时间: 2009-4-1字数:版次: 1页数: 240印刷时间:开本: 16开印次:纸张:I S B N : 9787307068131包装: 平装内容简介

本教材由会议英语和展会英语两大部分组成。各有7个单元。内容涉及会展商务背景、会展交际会话、会展短文阅读、会展应用文写作以及综合练习。本书的特点:专业性和实用性强。填补目前市场没有此类书的空白。

目录

Part One English for Conventions

Unit I Talking about Convention Industry

Background and Direction

Dialogue 1 : What Makes a Great Convention City?

Dialogue 2: Booking a Meeting

Reading: The Historical Development of Convention Industry

Practical Writing: Convention or Meeting Proposal

Exercises

Unit 2 Planning of Meetings and Conventions

Background and Direction

Dialogue 1 : Planning for the Convention

Dialogue 2 : Arranging for the Convention

Reading: The Routine Work of Meeting Planner

Practical Writing: Convention Lead Form

Exercises

Unit 3 Conference enue Selection

Background and Direction

Dialogue 1 : Negotiating about Conference Venue

Dialogue 2 : Site Selection

Reading: Event Venue Selection

Practical Writing: Meeting Room Reservation Form

Exercises

Unit 4 Selling and Promoting Conventions

Background and Direction

Dialogue 1 : Bargaining for a Discount

Dialogue 2: Negotiating Conference Facilities

Reading: Event Planning Service

Practical Writing: Convention Registration Form

Exercises

Unit 5 Conference Registration

Background and Direction

Dialogue 1: Convention Registration

Dialogue 2: Registering at Conference

Reading: Convention Registration Service

Practical Writing: Call for Conference

Exercises

Unit 6 Catering Service for Convention

Background and Direction

Dialogue 1 : Catering Arrangement for a Seminar

Dialogue 2: Confirming Catering Service

Reading: Event Catering

Practical Writing: Catering Arrangement

Exercises

Unit 7 Post-conference Tour

Part Two Englist for Exhibitions

Unit 8 Talking about Exhibition Industry

Unit 9 Exhibition Planning and Marketing

Unit 10 Booking a Stand

Unit 11 Booth Installation and Dismantlement

Unit 12 Exhibition Logistics

Unit 13 Exhibition Reception

Unit 14 Post-exhibition Research and Analysis

Keys to Exercises

Appendix 1 Terminology for Exhibitions

Appendix 2 Sample Writing

Appendix 3 FAQ(Frequent Asked Questions)about Trade Show

参考书目

 
 
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