The Power Presenter： Technique, Style, and Strategy from America’s Top Speaking Coach美国演讲高手的演讲技巧、风格与谋略
分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Jerry Weissman著
出 版 社：
出版时间： 2009-2-1字数：版次： 1页数： 248印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780470376485包装： 精装内容简介
Presentation coach Jerry Weissman has spent twenty years teaching CEOs and other executives how to deliver successful, profitable IPO road shows. His clients credit Jerry's presentation coaching with helping their companies earn higher stock prices and higher IPO valuations. Weissman's strategies have worked for dozens of big-name business leaders, including founding Yahoo! CEO Tim Koogle, Intuit founder Scott Cook, and Netflix founder and CEO Reed Hastings.
Now, The Power Presenter gives you the same effective technique, style, and strategy that executive teams from more than 1,000 companies have used to raise financing, sell products, propose partnerships, or seek approval for projects. Packed with case studies of famous power presenters—from Martin Luther King, Jr. to John F. Kennedy, from Ronald Reagan to Barack Obama—this book shows you how to deliver a winning speech or presentation that will engage your audience from beginning to end.
作者简介：
Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America's top executives, including founding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflix founder and CEO Reed Hastings, and many others. The San Jose Mercury News says that Weissman's IPO presentation coaching "is worth 10% on a company stock." Now America's top coach reveals the same powerful strategies he teaches to CEOs in expensive private sessions. Learn why your body language and voice are more important than your words, how to present with poise and confidence naturally, and how to connect with any audience emotionally. Filled with illustrative case studies of Barack Obama, Ronald Reagan, George W. Bush, John F. Kennedy, and many others, The Power Presenter will bring out the best in anyone who has to stand and deliver.
目录
Preface: The Wrong Way and the Right Way to Coach Presentations.
Introduction: How Speaking Style and Delivery Can Raise the Value of an IPO.
Chapter 1. Your Actions Speak Louder than Your Words.
Chapter 2. The Crucial Task: Creating Audience.
Chapter 3. The Butterflies in Your Stomach.
Chapter 4. How to Prepare Your Content.
Chapter 5. You Can Be A Power Presenter-Charisma Not Required.
Chapter 6. The Mental Method of Presenting: Make the Butterflies Fly in Formation.
Chapter 7. Learn to Speak with Your Body Language.
Chapter 8. Control Your Cadence.
Chapter 9. Masters of the Game.
Chapter 10. What Every Speaker Can Learn from Barack Obama.
Chapter 11. Graphics Synchronization.
Chapter 12. Graphics and Narrative.
Chapter 13. The Power Presentations Pyramid.
Chapter 14. Coda-Ending with the Beginning.
Acknowledgments.
Notes.
Index.
