Getting China and India Right： Strategies for Leveraging the World’s Fastest Growing Economies for Global Advantage如何充分利用中国、印度两大市场

王朝导购·作者佚名

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作者： Anil K. Gupta等编著

出版社：

出版时间： 2009-2-1字数：版次： 1页数： 254印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780470284247包装：精装内容简介

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:

* Both provide mega-markets for almost every product and service

* Both have platforms that will dramatically reduce the company's global cost structure

* Both have platforms that will significantly boost the company's global technology and innovation base

* Both are springboards for the mergence of new fearsome global competitors.

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

Preface

Acknowledgments

1 China and India--Four Stories Rolled into One

2 Think China and India, Not China or India

3 Megamarkets and Microcustomers Fighting for Local Market Dominance

4 Leveraging China and India for Global Advantage

5 Competing with Dragons and Tigers on the Global Stage

6 The War for Talent Dealing with Scarcity in the Midst of Plenty

7 Global Enterprise 2020

Notes

The Authors

Index

书摘插图

ANIL. K. GUPTA is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, The University of Maryland at College Park. A world-'renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.