Made in China： Secrets of China’s Dynamic Entrepreneurs中国制造：中国优秀企业家的秘密武器

作者： Winter Nie，Katherine Xin 著

出 版 社：

出版时间： 2009-3-1字数：版次： 1页数： 210印刷时间：开本： 大32开印次： 1纸张：I S B N ： 9780470824368包装： 精装编辑推荐

作者简介：

Drs. Winter Nie and Katherine Xin are professors at IMD (a leading global business school located in Lausanne, Switzerland). Both of them were born and raised in mainland China and received their MBAs and PhDs in the US. For the last two decades, both of them worked and lived in the US, Europe and Asia conducting research, teaching, and consulting for multinational companies (MNCs) and mainland Chinese private owned enterprises (POEs).

From working w th executives from MNCs and executives from POEs, they recognized many distinctive differences between these twogroups.Those home grown Chinese businessmen are generally flexible in their approach to problem resolution and unusually responsive to market opportunities, so much so that their behaviors may even be perceived as irrational and their moves chaotic to outsiders. Yet, their businesses are growing faster, stronger and more dynamiC. With time, more and more MNCs are going to be minted in China.

In order to gain insight into the central intrigue of the book -- what shapes the thinking and behavior of Chinese businessmen -- the authors conducted extensive and systematic empirical studies of Chinese entrepreneurs. Drs. Nie and Xin's Chinese heritage and their extensive working experience with both MNCs and Chinese POEs proved crucial in uncovering the secrets behind the emerging new breed of influential and powerful entrepreneurs in China and the complexbusiness terrain they operate in.

内容简介

Insight and analysis on the strategies that have led to China's rapid economic expansion

China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy. Made in China gives executives at multinationals the inside insight they need to compete with China's homegrown businesses before they lose out.

Winter Nie (Lausanne, Switzerland) is a professor in the Operations and Service Management programs at IMD. Katherine Xin (Shanghai, China) is a professor at IMD with extensive teaching, research, and consulting experience at universities and companies around the world. Lily Zhang (Shanghai, China) is a Research Associate at IMD. She has worked at Dow Jones China for more than four years and as a journalist for The Economist Group for two years.

目录

Part 1: The Competition between MNCs and Local POEs in the China Market

Chapter 1: Wahaha: Danone’s Dream Partner and Nightmare

Market Segmentation: The Success of a School-Run Factory

Pure Water: the Way to Brand Extension

Future Cola: Sharing the China Market with Pepsi and Coke

A Decade of Collaboration with Danone Was in Trouble

Chapter 2: Nice: P&G’s Firece Local Competitor

Product Differentiation: The Rising of a Workshop Factory

Winner of the Laundry Detergent Market over P&G and Unilever

Move up into the High-End Market

Chapter 3: Taobao: the eBay Killer

Taobao: Alibaba’s Defense

Differentiation From the Competitor

Unique Corporate Culture

The Advertisement War

Huge Market Potential Brought by Big Market Share

eBay China or China piece of a global eBay

Chapter 4: Who Are They?

Chinese POEs: MNC’s Main Competitors in the China Market

Small- and Medium-Sized POEs: Your Potential Rivals

Research Methodology

The Role of Private-Owned Enterprises in China’s National Economy

Part 2: The Evolvement of Entrepreneurship in China

Chapter 5: The Development of Chinese Commerce

A Brief Historic Background

The Cultural Revolution

The Period of Reform and Opening-up

Chapter 6: Three Stories

The Story of Michael Ma

The Story of Liu Qiongying

The Story of Hou Zhengyu

Part 3: Understanding Entrepreneurs in Today’s China

Chapter 7: Who Are the Typical Entrepreneurs?

Entrepreneurs of Grassroots Background

Experts-Turned Entrepreneurs

Official-Turned Entrepreneurs

Professional Managers-Turned Entrepreneurs

Chapter 8: Business Model

Startup Capital

Business Model

Business Models with Chinese Characteristics

American Models do not work

Business model Transformation

Building Organizational Capability

Corporate Governance

Bottlenecks

Part 4: Threats and Opportunities for MNCs: Competition and Cooperation with Chinese Entrepreneurs

Chapter 9: Individual Characteristics for Their Success

Chapter 10: How Can MNCs Compete with Them?

Chapter 11: How Can MNCs Collaborate with Them?

Appendix A: Interview Questions

Appendix B: List of Companies

Bibliography