商务英语函电
分类: 图书,外语 ,行业/职业英语,商务英语,
作者： 胡鉴明 主编
出 版 社： 中国商务出版社
出版时间： 2008-8-1字数：版次： 2页数： 480印刷时间：开本： 16开印次：纸张：I S B N ： 9787801819130包装： 平装内容简介
本书能理论联系实际，比如在付款条件、商品包装和信用证的应用等章节，都有简明扼要的理论分析，让读者对有关事实和做法既知其然，亦能知其所以然。在商务传真（Fax）与电子邮件（E-mail）写作方面，既详细介绍这种最现代化的电子通信方式的应用知识，又准确地描述它们的特点和特有的写作规格，尤其是对电子邮件的文稿组织，作了深入细致的分析。与课文配套的练习题是选用大量国际商务活动最新的资料和实例编写而成，以帮助学习者学会掌握这门最现代化的通信技巧，使本书具有更强的时代感。它还特辟了一章（第19章），对主要的外贸单证如商业单据、金融单证、官方单证以及其他有关单证如“船长收据”“不列入黑名单证明”等，作归纳、回应式的说明，以加深读者对外贸单据、单证的理解。是一本便捷的业务工具书。
目录
PART ONE
Chapter One Introduction （导论）
Chapter Two The Layout of Business Letters（商务信函的格式）
Section 1 Introduction
Section 2 Language Style
Section 3 Format of Business Letters
Section 4 Layout of the Common Blocked Lines for Business Letters
Section 5 Addressing Envelopes
Chapter Three Establishment of Business Relations and Credit Status Enquiries （建立业务关系和资信调查）
Section 1 Establishment of Business Relations
Section 2 Credit Status Enquiries
Section 3 Useful Expressions
Chapter Four Enquiry and Offer （询家和报盘）
Section 1 Enquiry
Section 2 Guidelines for Writing Enquiries
Section 3 Reply to Enquiries: Offer
Section 4 Important Notes on an Offer
Section 5 Guidelines for Replying to Enquiries
Section 6 Specimen Letters
Section 7 Useful Expressions
Chapter Five Response to Offers （回应报价）
Section 1 Declining an Offer
Section 2 Guidelines for Declining an Offer
Section 3 Conditional Acceptance. Counter-offer
Section 4 Guidelines for Writing Counter-offer Letters
Section 5 Entire Acceptance
Section 6 Guidelines for Writing Acceptance Letters
Section 7 Specimen Letters
Section 8 Useful Expressions
Chapter Six Order Placing & Replies to Orders（下单及对单的回应）
Section 1 Introduction
Section 2 How to Place an Order
Section 3 Confirmation of an Order
Section 4 Useful Expressions
Chapter Seven International Business Contract （国际商务合同）
Section 1 A Brief Introduction to International Business Contract
Section 2 The Contract Heading
Section 3 The Recitals
Section 4 The Main Body of a Contract
Section 5 The Validation of a Contract
Section 6 Specimens of Contract
Section 7 Useful Expressions
Chapter Eight Terms of Payment （支付条款）
Section 1 Payment Instruments
Section 2 Method of Payment
Section 3 Specimen Letters
Section 4 Useful Expressions
Chapter Nine Letter of Credit （信用证）
Section 1 Introduction
Section 2 Parties in a Letter of Credit
Section 3 Contents of a Letter of Credit
Section 4 Categories of Letters of Credit
Section 5 Basic Documentary Procedure of L/C
Section 6 Characteristics of Settlement by L/C
Section 7 Payment Terms in the Contract
Section 8 Specimens of L/C
Section 9 Specimen Letters Concerning L/C
Section 10 Useful Expressions
Chapter Ten Shipment and Ocean Bill of Lading （B/L）（装运及海运提单）
Section 1 Ocean Transport
Section 2 Terms of Shipment in the Contract and the Covering L/C
Section 3 Types of Ocean Bill of Lading
Section 4 Contents of Ocean B/L and Its Making
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Eleven Packing （包装）
Section 1 The Importance of Packing in Foreign Trade
Section 2 Packing Terms in Foreign Trade
Section 3 Different Kinds of Transportation Packing and Their Packaging Containers
Section 4 Packing Marks
Section 5 Packing List ＆ Weight List
Section 6 Specimen Letters
Section 7 Useful Expressions
Chapter Twelve Insurance （保险）
Section 1 Insurance in Foreign Trade
Section 2 Marine Insurance
Section 3 Types of Coverage
Section 4 Effecting Insurance
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Thirteen Complaints, Disputes and Claims（投诉、争议与索赔）
Section 1 Definition of Complaints, Disputes and Claims
Section 2 Different Types of Complaints, Disputes and Claims
Section 3 Specimen Letters
Section 4 Useful Expressions
Chapter Fourteen Agency （代理）
Section 1 Introduction
Section 2 Relations between Principal and Agent
Section 3 What to Be Covered in Agency Agreement
Section 4 Specimen Letters
Section 5 Useful Expressions
Chapter Fifteen Quality Terms （质量条款）
Section 1 Introduction
Section 2 Means to Express Quality
Section 3 Terms of Quality
Section 4 Quality Guarantee
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Sixteen Quantity Terms （数量条款）
Section 1 The Importance of Quantity Clause
Section 2 Units of Measures and Weights
Section 3 The Calculation of the Weight of Goods
Section 4 The Application of Quantity Terms
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Seventeen Commodity Categorization and Price Terms（商品分类和价格条款）
Section 1 Categorization of Trading Commodities
Section 2 Survey on International Trade Practice
Section 3 Price Terms Commonly Used in International Trade
Section 4 Specimen Letters
Section 5 Useful Expressions
Chapter Eighteen Business Fax and E-mail Writing（商务传真和电子邮件写作）
Section 1 Introduction
Section 2 Fax
Section 3 E-mail
Section 4 Useful Expressions
Chapter Nineteen Documentation in International Trade （外贸单证）
Section 1 Introduction
Section 2 Kinds of International Trading Documents
Section 3 Issues Concerning Documents
Section 4 Specimens
Section 5 Useful Expressions
PART TWO
Exercises
Key to Exercises
Reference
后记
