Michael E. Porter on Competition 麦可？波特竞争论
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作者： Michael E. Porter著
出 版 社： Oversea Publishing House
出版时间： 1998-10-1字数：版次： 1页数： 485印刷时间： 1998/10/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780875847955包装： 精装编辑推荐
作者简介：
Michael E. Porter is the C. Roland Christensen Professor of Business Administration at Harvard Business School. He is the author of many influential books on competition and strategy, including The Competitive Advantage of Nations, Competitive Advantage: Creating and Sustaining Superior Performance, and Competitive Strategy: Techniques for Analyzing Industries and Competitors.
内容简介
For the past 15 years, Michael Porter's work has defined our fundamental understanding of competition and competitive strategy. Presented here for the first time as a collective whole are a dozen articles: two entirely new articles and ten of Porter's articles from the "Harvard Business Review". The collection includes a framing introduction from Porter. As a collection, these essays assume a new strength and significance, with each piece augmenting and supporting a complete picture of Porter's perspective on modern competition. To read through this collection is to experience Porter at work: we see first hand as his important theories take shape, deepen, and evolve over time. Organized around three primary categories: Competition and Strategy: Core Concepts, The Competitiveness of Location, and Competitive Solutions to Societal Problems, these articles develop the building blocks that define competitive strategy as we know it. With his unique ability to bridge economics with management, Porter addresses the important issues of competition, from its relationship with environmental regulation to the counterintuitive role of geography in the global economy. It is a "Harvard Business Review" book.
目录
Introduction
Part. I Competition and Strategy: Core Concepts
1 How Competitive Forces Shape Strategy
2 What Is Strategy?
3 How Information Gives You Competitive Advantage
4 End-Game Strategies for Declining Industries
5 From Competitive Advantage to Corporate Strategy
Part. II The Competitiveness of Locations
6 The Competitive Advantage of Nations
7 Clusters and Competition: New Agendas for Companies, Governments, and Institutions
8 How Global Companies Win Out
9 Competing Across Locations: Enhancing Competitive Advantage through a Global Strategy
Part. III Competitive Solutions to Societal Problems
10 Green and Competitive: Ending the Stalemate
11 The Competitive Advantage of the Inner City
12 Making Competition in Health Care Work
13 Capital Disadvantage: America's Failing Capital Investment System
Index
About the Contributors
