商务对商务：如何建立一个有效的电子商务策略B2B： How To Build A Profitable E Commerce Strategy
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作者： MICHAEL CUNNINGHAM 著
出 版 社： Oversea Publishing House
出版时间： 2002-6-1字数：版次： 1页数： 203印刷时间： 2002/06/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780738205229包装： 平装内容简介
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
作者简介
Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.
目录
Acknowledgments
1 Fundamentals of B2B E-Commerce
Big and Bigger
The Internet Is the Foundation for B2B
Digital Markets
Trends
2 A New Focus
How Business-to-Business Differs from
Business-to-Consumer E-Commerce
The Evolution of Internet Markets
Relationships
Branding
Industry and the Supply Chain
Marketing Issues
Technology
Leveraging Business-to-Consumer Initiatives
3 Innovation in Action: B2B Best Practices
Does One Size Fit Many? 39
Bricks and Mortar to Clicks and Mortar
COVISINTO
Companies in Transformation
Crossovers from the B2C World
Business Exchanges and Intermediaries
Best Practices
4 Building Alliances
Partners and Partnerships for a B2B World
Partners--Who Needs Them?
B2B Business Traits
MyParmerNetwork.com
Tactical Factors for Partnerships
5 Selecting B2B ApplicationsServicesand Software
The Application Framework
B2B Destinations
Application Builders and Providers
6 Essential E-Commerce Technologies
Web Fundamentals
Security
Transactions
Authoring Tools and Content Management
Knowledge Management
Customer Relationship Systems
Ad Management
Portal Development Software
Summary
7 Designing a B2B Business
Getting Started
Designing or Redesigning Your Own Company
Outcomes
Sales
Marketing
Service and Support
Content
Integrating Technology
8 The River Wild:
Changing an Organization in Real Time
Risk and the Corporate Culture
The Magic Bullet
Change Practices
Work Flow
Culture and How It Affects Strategy
Building In Best Practices
9 Last Words on B2B Strategy
Relationships
Organizational Change
Technology
An Integrated Strategy
B2B
Glossary
Recommended Reading
About the Author
Index
